A book’s title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it’s for to attract the intended audience — all in a few catchy and memorable words.

Maggie Langrick, a creativity coach and founding publisher at Wonderwell Press, explains what makes a successful title and subtitle and what to avoid if you want to make a great impression and hook a reader.

Find a transcript and show notes at greenleafbookgroup.com/episode88.

In this episode, Greenleaf's Print Production Specialist Angela Olmeta explains what goes into printing books and what authors should keep in mind if they’re planning to do so on their own.

There are a number of production factors that impact the final product of a book, from design elements that influence the cost of printing to supply chain constraints that can cause printing delays. Authors planning to self-publish have a lot of decisions to make, and if you aren’t prepared for common obstacles, you may find yourself without books in stock on your launch day, or even worse, with a book that costs more to print than buyers will pay for it.

Success comes down to how much an author is willing to pound the pavement and show up for their own work. Today we're joined by Greenleaf author Claire Isenthal to share the ways she’s tailored her content and outreach across different social media platforms to drive book sales, especially through Substack and Booktok.