Episodios

  • Ep. 142: How to Win Customers & Influence Referrals - The Testimonial Waterfall System
    Nov 6 2025

    Mark Crandall breaks down the Testimonial Waterfall System—a word-of-mouth framework that’s helped companies scale from $400K to $6.4 million with almost no ad spend. Inspired by Dale Carnegie’s timeless principles from How to Win Friends and Influence People, this episode shows how to turn happy clients into your best sales team.

    You’ll learn:

    • How to get your customers to sell for you (ethically and organically)

    • The 6 Steps to the Testimonial Waterfall

    • Why authentic stories outperform paid ads every time

    • How to build a referral engine that never runs out of fuel

    Follow the framework and watch referrals flow without pressure or manipulation.

    👉 Follow The Purpose Chasers Podcast for more marketing-with-integrity strategies.💬 Leave a rating and comment what part you’re using in your business.📲 Follow Mark on IG @organicwordnerd

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    12 m
  • Ep. 141: Breaking Free from Survival Mode | Heather Parady on Reclaiming Purpose and Creative Power (Recorded in 2020)
    Nov 6 2025

    Former therapist turned creator and community builder Heather Parady joins The Purpose Chasers Podcast to unpack what it really means to break free from survival mode and live a life driven by purpose instead of pressure.


    We dig into:
    • How trauma shapes ambition and burnout• The cost of chasing success without alignment• Practical ways to reconnect with creativity and joy• What it looks like to rebuild your life around purpose, not performance

    This is for every high-achiever who’s realized that more isn’t always better—and who’s ready to build a life that actually feels like freedom.

    🎧 Follow The Purpose Chasers Podcast
    ⭐️ Leave a rating & drop a comment: What’s one way you’re shifting from survival to purpose?
    📲 Follow Mark on Instagram: @organicwordnerd

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    33 m
  • Ep. 140: The Truth About Branding vs Marketing
    Nov 3 2025

    Ex-therapist turned branding & marketing expert Mark Crandall on walking away from a $5.1M construction sale, enduring loss, and rebuilding from the ground up.


    What's In This Episode?
    • The real difference between branding, marketing, and advertising• Why weak branding destroys your ad performance• How to make your online presence look as good as your real work• The branding strategy that grew Produced by Nef’s audience• How testimonials became the foundation of the Testimonial Waterfall• Why creators must fix the root, not the fruit, before spending on ads

    This episode is a blueprint for any creator or entrepreneur ready to build a brand that earns attention instead of begging for it.

    Follow and Leave a Comment!

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    22 m
  • Ep. 139: Bud Heaton - The Funnel Marketer Who Chose Family First
    Nov 3 2025

    Multiple award-winning funnel strategist Bud Heaton opens up about building a thriving business while honoring his family’s vision. This is how purpose fuels profit.


    Key Takeaways:
    – Family alignment as a business strategy
    – Building over $10M in funnel sales
    – Quiet wins are real wins


    Follow and review the show if this resonated.

    Drop a comment on how you’re aligning your business with your life.
    IG: @organicwordnerd

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    24 m
  • EP. 138: Shaun Clark - Why Go HighLevel Said “No” to Everyone but Agencies
    Nov 3 2025

    Branding & Marketing Expert Mark Crandall sits down with Go HighLevel co-founder Shaun Clark to uncover the bold decisions that shaped their all-in-one SaaS for marketers. This is agency-first leadership with integrity.

    Key Takeaways:
    – Community over capital– Scaling without outside money– The “Done For You” mindset shift


    Follow the podcast for more bold founder insights.
    Leave a rating to support independent shows.
    Drop a comment on how HighLevel has helped you.
    IG: @organicwordnerd


    This interview was a follow up after Mark had been interviewed by Go HighLevel as a featured Marketing Expert in their community.


    Watch that interview here:

    https://www.youtube.com/watch?v=0PIQ5QWJRy4

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    39 m
  • Ep. 137: Steve Larsen - Why Funnels Don’t Work Without Real Marketing
    Nov 3 2025

    Steve Larsen joins Mark Crandall on the Purpose Chasers Podcast to challenge the one-funnel myth. Learn why real marketing starts long before the funnel – and how Steve scaled freedom by solving people’s real problems.

    Key Takeaways:
    – Funnels are effects, not strategy
    – How to create pressure before you launch
    – The humble pie of real offer creation


    Follow the podcast for more weekly truth bombs.
    Leave a rating if this shifted your mindset.

    Drop a comment and tell us your favorite takeaway.


    Follow Mark on IG → @organicwordnerd

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    20 m
  • Ep. 136: Overcoming Depression, Isolation, and a Loss of Purpose - The Purpose Chasers 3.0 Comeback
    Oct 29 2025

    The Title is how I felt for over a year after walking away from a construction sale at the start of 2024.

    Where’d he go?Are the rumors true?Is he okay?

    This recording holds all the answers.


    On October 29, 2025, The Purpose Chasers officially makes its comeback.


    Marriage — never in a million years did I think I’d end up with the one I did. Megan, I’m grateful for you every day.

    Let’s get back to it. 💯


    After walking away from a $5.1M sale, facing betrayal, burnout, and a brutal season of silence, I’m back — and this is the truth.
    This is the rebirth of The Purpose Chasers Podcast.


    In this raw comeback episode, I share how hip hop kept me alive when everything else fell apart — and how I’m reclaiming my name, my story, and my purpose. From walking away from a sale that compromised integrity to rediscovering my passion through the music industry, this is the unfiltered breakdown of what really went down and what’s coming next.


    In this episode:

    • Why I walked from a $5.1M deal just days from closing
    • What really happened after stepping out of Energy Shield
    • How I turned silence, gossip, and darkness into clarity
    • The top 5 business lessons I learned from hip hop
    • Why Purpose Chasers 3.0 is my “codependent no more” comeback


    Featuring lessons from managing Produced by Nef and the real talk that reignited my purpose.
    If you’ve ever been knocked down, counted out, or told no — this one’s for you.


    👉 Subscribe for more conversations where adversity meets ambition.
    🎥 Watch the full episode on Spotify & YouTube: @ thepurposechasers on YouTube

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    10 m
  • Ep. 135: Barbara Turley on Building Teams, Trust, and Time Freedom Through VA's
    Oct 27 2025

    When the world locked down, Barbara Turley led with calm, compassion, and clarity — moving 150 virtual assistants out of a sealed Philippine office in just 48 hours. What could’ve been collapse became a case study in conscious leadership.

    In this episode, Barbara reveals the mindset and systems that helped her scale through uncertainty — building not just a business, but a community. You’ll learn what real delegation looks like, how to create psychological safety for your team, and why success is measured in longevity, not likes.


    What You’ll Learn:

    • How heart-centered delegation fuels both performance and purpose
    • The Success Triad: responsibility → training → tools = alignment and growth
    • How to hire for values, not resumes
    • The ripple effect of treating “cheap labor” as human investment
    • The framework to reclaim your time this week: record → document → assign → huddle → measure → repeat
    • Why true leaders solve tomorrow’s problems today — and how to stay inch-wide, mile-deep on your mission


    Subscribe to our YouTube channel @thepurposechasers for the full interview.

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    1 h y 4 m