In this episode, Mark breaks down the exact organic system he used to brand DJ Premier’s lead audio engineer and tour manager—without spending a single dollar on ads.

Produced by Nef already had the dream resume: DJ Premier, Statik Selektah, Brady Watt, Tek of Smif-N-Wessun, Termanology, Nems, and more. He engineered the viral “Bing Bong” beat and quietly shaped the sound behind some of hip-hop’s biggest names.

The problem?

No leverage.

No content trail.

No visible social proof.

Mark reveals how The Testimonial Waterfall transformed Produced by Nef’s career by turning private reputation into public authority.

You’ll learn:
• Why world-class skill means nothing without visible proof
• How to turn client stories into an automated sales engine
• The system Mark implemented to build Nef’s brand using zero ad spend
• How artists, creators, and entrepreneurs can apply this same method right now
• Why your next five customers are hiding inside your last five

Follow for Purpose Chasers insights, leave a rating, and drop a comment.

Follow Mark on Instagram at @ organicwordnerd

Recorded in 2020 on Purpose Chasers, Joseph Hughes—founder of Contractor Dynamics—proves that the most powerful marketing is built on ethics, not gimmicks.

He breaks down how contractors can escape the lead-gen trap by building trust through content, reviews, and organic authority before running ads. This is a masterclass in marketing that creates reputation and revenue at the same time.

You’ll learn:

• Why buying leads kills your brand reputation
• How to generate clients through your own brand
• The SEO and content moves that build trust
• Why organic authority must come before ad spend

Follow, leave a rating, and drop a comment.
Follow me on IG @organicwordnerd.

Recorded in 2020 on the Purpose Chasers Podcast, Brad Costanzo unpacks what it really means to build a business worth owning. Most entrepreneurs build jobs that collapse when they step away—Brad shows how to reverse that.

He explains the difference between a business and a company, why revenue without systems creates burnout, and how to design your business like an asset

you’d actually buy.

We cover:

• The difference between a business and a company
• Why systems matter more than sales
• How to build something you’d actually buy
• Real due-diligence principles for owners and buyers

Follow, leave a rating, and drop a comment.
Follow me on IG @organicwordnerd.

Mark Crandall breaks down the Testimonial Waterfall System—a word-of-mouth framework that’s helped companies scale from $400K to $6.4 million with almost no ad spend. Inspired by Dale Carnegie’s timeless principles from How to Win Friends and Influence People, this episode shows how to turn happy clients into your best sales team.

You’ll learn:

• How to get your customers to sell for you (ethically and organically)

• The 6 Steps to the Testimonial Waterfall

• Why authentic stories outperform paid ads every time

• How to build a referral engine that never runs out of fuel

Follow the framework and watch referrals flow without pressure or manipulation.

👉 Follow The Purpose Chasers Podcast for more marketing-with-integrity strategies.💬 Leave a rating and comment what part you’re using in your business.📲 Follow Mark on IG @organicwordnerd

Former therapist turned creator and community builder Heather Parady joins The Purpose Chasers Podcast to unpack what it really means to break free from survival mode and live a life driven by purpose instead of pressure.

We dig into:
• How trauma shapes ambition and burnout• The cost of chasing success without alignment• Practical ways to reconnect with creativity and joy• What it looks like to rebuild your life around purpose, not performance

This is for every high-achiever who’s realized that more isn’t always better—and who’s ready to build a life that actually feels like freedom.

🎧 Follow The Purpose Chasers Podcast
⭐️ Leave a rating & drop a comment: What’s one way you’re shifting from survival to purpose?
📲 Follow Mark on Instagram: @organicwordnerd

Ex-therapist turned branding & marketing expert Mark Crandall on walking away from a $5.1M construction sale, enduring loss, and rebuilding from the ground up.

What's In This Episode?
• The real difference between branding, marketing, and advertising• Why weak branding destroys your ad performance• How to make your online presence look as good as your real work• The branding strategy that grew Produced by Nef’s audience• How testimonials became the foundation of the Testimonial Waterfall• Why creators must fix the root, not the fruit, before spending on ads

This episode is a blueprint for any creator or entrepreneur ready to build a brand that earns attention instead of begging for it.

Follow and Leave a Comment!

Multiple award-winning funnel strategist Bud Heaton opens up about building a thriving business while honoring his family’s vision. This is how purpose fuels profit.

Key Takeaways:
– Family alignment as a business strategy
– Building over $10M in funnel sales
– Quiet wins are real wins

Follow and review the show if this resonated.

Drop a comment on how you’re aligning your business with your life.
IG: @organicwordnerd

Branding & Marketing Expert Mark Crandall sits down with Go HighLevel co-founder Shaun Clark to uncover the bold decisions that shaped their all-in-one SaaS for marketers. This is agency-first leadership with integrity.

Key Takeaways:
– Community over capital– Scaling without outside money– The “Done For You” mindset shift

Follow the podcast for more bold founder insights.
Leave a rating to support independent shows.
Drop a comment on how HighLevel has helped you.
IG: @organicwordnerd

This interview was a follow up after Mark had been interviewed by Go HighLevel as a featured Marketing Expert in their community.

Watch that interview here:

https://www.youtube.com/watch?v=0PIQ5QWJRy4