In this episode of Home Care Hindsight, host David Knack sits down with Sarah Barker, owner of Senior Care Sales Solutions, to discuss the balance between growing a home care business and managing personal priorities. Sarah shares insights from her journey, including her big mistake of attending too many networking events at the expense of family time and how she's learned to optimize her efforts.

Their conversation touches on overcoming childhood trauma, the importance of strategic time management, and the role of quality over quantity in marketing relationships. Listeners will gain valuable insights into managing home care agencies, improving sales tactics, and leading a balanced professional and personal life.

Lesson Takeaways:

• Evaluate where your time goes and make sure it's propelling your business forward without sacrificing personal relationships.
• Focusing on fewer but deeper relationships with referral sources is key to success.
• Proper training for marketers on CRMs and tools is vital for successful adoption.
• Balance healthcare sources with legal and financial advisors to ensure long-term stability.
• Understand how early experiences can shape your professional approach, and work to overcome them.

Timestamps:

[00:00:00] Introduction to Sarah Barker and time management in home care.

[00:01:15] Sarah’s mission to redefine how senior care professionals approach relationships.

[00:05:04] The impact of childhood trauma on professional behavior and sales efforts.

[00:12:44] Sarah’s biggest mistake: overcommitting to networking events.

[00:17:48] The realization of time’s fleeting nature and prioritizing what matters.

[00:23:23] Overrated industry tools: CRMs and how to implement them properly.

[00:27:00] What to look for in marketers: work ethic, curiosity, and communication competency.

[00:31:00] Focusing on fewer, deeper referral relationships for long-term success.

[00:35:00] Diversifying your referral portfolio: why you need both healthcare and legal/financial sources.

[00:40:00] Win of the week: launching a virtual academy to make education more accessible.

Quotes

• Sarah Barker: "You cannot get time back. The only thing you can do is decide how you're going to use your time."
• Sarah Barker: "Not everybody has to be your cup of tea. The quicker you learn that, the less demoralized you'll be in your efforts."
• David Knack: "We don’t need to work with people who don’t respect us—it’s easy to not work with assholes."
• Sarah Barker: "Your referral portfolio should have both healthcare and financial advisors. It’s about building depth in relationships, not just volume."

Resources:

• Connect with Sarah Barker on LinkedIn
• Learn more about Senior Care Sales Solutions
• Connect Our Elders
• Ava
• Ava on LinkedIn
• Connect with David Knack on LinkedIn
• Subscribe to Ava on YouTube