This week’s guest on the Hypercube podcast is Quentin “Q” Scrimshire, CEO and Founder of Modo Energy, a SaaS company that delivers data and analytics for the grid-scale battery market. In conversation with host Adam Sroka, this episode focuses on the technical complexity of the energy asset market and how to make it as accessible as possible.

Adam and Q dive straight into the nitty-gritty of the energy asset space. They look at how to navigate the intersection between the energy and finance sectors to accelerate the energy transition. Q gives an overview of the Modo platform as a software-based answer to questions on energy asset valuation and modeling. He also goes on to discuss the challenges of growth, including mistakes made along the way.

He and Adam share the books that inspired their business strategies as start-ups serving the energy market. They discuss the changing demographics of the energy industry and how to generate content that builds an engaged community working towards the same energy transition goals. Listen right to the end as Adam shares a funny story of one of his earliest interactions with the Modo team.

In this episode, Adam and Quentin cover:

• Simplifying the complexity of the energy industry for the finance community
• Learning from mistakes while scaling internationally
• Carving out a niche as a start-up in the energy sector
• Using content to build an engaged audience

The weekly Hypercube podcast sits down with leaders in the energy and utilities sectors to explore how data analytics can help businesses make smarter decisions and accelerate business growth.

If you want to find the books mentioned in this episode, the links are below:

Crossing the Chasm by Geoffrey Moore

The Ultimate Sales Machine by Chet Holmes

The Snowball System by Mo Bunnell

Chapter Markers

[0:55] Introduction to Quentin, including his journey to set up Modo, their recent Series A fundraising round, and his move to Texas.

[3:43] Both discuss the size and scale of the energy asset market and the evolution of Modo Energy into a SaaS provider focused on asset valuation.

[8:37] Why simplifying technical and complex information in the energy asset sector for the financial community is crucial.

[11:40] Adam and Q discuss the importance of making mistakes to grow and how the size of mistakes scales with the business.

[13:29] The challenges Modo faced when expanding internationally and the value of customer feedback.

[15:03] Adam and Q share the books that inspired their business strategies as they discuss Modo’s philosophy of doing a small number of things really well.

[20:44] How the demographic changes within the energy industry make content-based marketing more impactful for building both an audience and a business.

[23:10] Q gives insight into the importance of video content as part of Modo’s strategy and how to keep audiences engaged.

[26:03] Adam shares a funny story about one of the early interactions he had with the Modo team.

[28:27] Q details where listeners can go to find Modo’s content and the forecasting capabilities they offer.

If you want to explore how data and artificial intelligence can be used to help your organisation make smarter decisions and accelerate business growth, get in touch by visiting the Hypercube website: https://wearehypercube.com