In this episode of REI Marketing Weekly, I sit down with Jaren Barnes from Land Maverick Society to dive deep into the art and science of land investing. Jaron unpacks his strategic approach using the 80/20 principle, revolutionizing how to market and close deals efficiently. We discuss the importance of focusing on what truly drives results and how applying the 80/20 concept can make you unbeatable in marketing and sales. Jaren also shares powerful insights on building genuine connections with sellers and how these relationships can lead to more successful and profitable transactions.

We cover everything from smart compliance techniques for text marketing to a compelling story of how deeper engagement with a seller led to a $5,000 savings on a land deal, despite a competing higher offer. You’ll learn the significance of customizing your communication to match the seller’s personality, using a thoughtful and structured sales process, and leveraging compliant and effective text marketing.

Timeline Summary

[0:00] - Introduction

[1:30] - Introduction to Jaron Barnes and his unique perspective on land investing.

[4:15] - Understanding the 80/20 principle and its application to marketing and sales.

[8:45] - The story of how Jaron’s method saved $5,000 on a deal by building seller rapport.

[14:00] - Breaking down effective and compliant text marketing strategies.

[18:30] - How Jaron structures his business with minimal resources but maximum efficiency.

[23:15] - The critical role of customizing your approach to different seller personalities.

[30:00] - Key takeaways on optimizing your sales process for better outcomes.

Key Takeaways

1. Master the 80/20 Principle: Focus on the actions that yield the greatest impact to streamline your processes.

2. Build Genuine Connections: Authentic relationships with sellers can lead to better deals and long-term success.

3. Practice Smart Text Marketing: Use compliant platforms like Launch Control to maintain ethical and legal standards.

4. Adopt a Structured Sales Process: Qualify leads carefully to maximize efficiency and effectiveness.

5. Adapt Communication Styles: Tailor your approach to each seller’s personality to increase trust and close deals successfully.

Links & Resources

• Connect with Jaren Barnes: Text “Marketing” to (219) 419-7797 to receive a free 30-minute coaching call (mention Josh Culler).

• Books Mentioned: “80/20 Sales and Marketing” by Perry Marshall and “The 10X Rule” by Grant Cardone.

Closing

Thank you for tuning in! If you found this episode valuable, don’t forget to rate, follow, and share the podcast. Stay connected for more insights on marketing and real estate investing, and be sure to check out our social media for extra tips and content. See you in the next episode!

In this episode, we dive deep into an often-overlooked marketing method: TV advertising for real estate investors. Tony Javier, a seasoned expert in utilizing TV ads to generate motivated seller leads, joins me to shed light on why this “old-school” marketing channel still packs a punch, especially for certain demographics. If you’re skeptical about TV’s effectiveness or think it’s too costly, Tony’s insights on reaching the right audience might change your mind. We explore how TV ads can deliver high ROI, the ideal audience for this approach, and Tony’s strategies that make TV ads a reliable lead generation tool in real estate.

From the importance of targeting specific demographics to tips on standing out in competitive markets, Tony shares the formula that’s helped him and his clients succeed on TV. Whether you’re new to TV ads or looking to refine your approach, Tony’s practical advice offers valuable takeaways for real estate investors eager to expand their marketing channels.

Episode Highlights:

[00:00] - Introduction to TV advertising and Tony’s unique approach for real estate investors.

[05:15] - How Tony discovered the power of TV ads through an unexpected encounter.

[12:30] - Why TV ads resonate with the 50+ demographic and how this group consumes media differently.

[20:45] - The credibility factor: How appearing on TV positions you as a trusted, established business.

[25:10] - Common mistakes in TV advertising and Tony’s top tips for an effective campaign.

[30:00] - Standing out with memorable calls to action and easy-to-recall phone numbers.

[33:30] - Best practices for creating a TV ad campaign that drives results.

1. TV Ads Are Still Relevant and Effective – Despite the rise of digital marketing, TV advertising can be a powerful tool for real estate investors, especially for reaching older demographics who still heavily consume TV content.

2. Understanding Your Audience Is Essential – For TV ads to be effective, it’s crucial to target the right demographic. Tony highlights that the 50+ age group, particularly those with a lower income, is a prime audience for motivated seller leads.

3. Credibility Through TV Exposure – Appearing on TV can instantly boost your credibility, making potential clients view you as a serious and trustworthy business, unlike the perception many have of online ads.

4. Memorable Call-to-Actions Make a Difference – A clear, concise call-to-action, including an easy-to-remember phone number or website, can significantly increase engagement and conversion rates from your TV ads.

5. Stand Out with Proven Strategies – Success with TV advertising relies on using well-tested scripts, strategically selecting air times, and crafting ads that capture and hold attention. Following a reliable formula can yield consistent results and reduce ad spend waste.

Links & Resources:

• Connect with Tony Javier and learn more about TV advertising for real estate investors: https://tonyjavier.com/tv

If you found this episode insightful, don’t forget to rate, follow, and share the podcast! Your feedback helps us bring you even more great content.

In this episode of REI Marketing Weekly, I sit down with Rob Swanson, CEO of FreedomSoft, to dive into the world of direct mail marketing for real estate investors. Rob shares the cutting-edge strategies his team has developed to innovate direct mail, using data to fine-tune targeting and improve lead conversion rates. We discuss how traditional direct mail can still drive results when approached with a modern twist and why understanding your prospect’s unique motivations is key to getting the highest returns. Rob’s deep insights into data and customer journey in real estate make this a must-listen for investors ready to elevate their marketing game!

Episode Highlights:

[00:00] – Introduction to Rob Swanson and his background in real estate and data-driven marketing

[03:20] – How direct mail strategies have remained reliable yet improved through targeted innovation

[10:15] – Rob’s data-driven approach to segmenting and sequencing direct mail based on property history and seller motivation

[15:45] – Why timing is crucial: Adjusting messages for new vacancies vs. long-standing ones

[22:30] – How automated, sequence-based mailing can drastically increase conversions

[28:40] – Rob’s insights into making traditional marketing tactics more effective in today’s market

Links & Resources:

• Learn more about Freedom Soft: freedomsoft.com

• Explore Rob’s podcast The Real Estate Mogul: https://www.youtube.com/@RealRobSwanson

If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast. Your feedback helps us bring more valuable content tailored to your interests in real estate marketing. Don’t forget to share this episode with fellow investors looking to boost their marketing efforts!