There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.

Key Takeaways

• 00:12 – Recognizing when a product is ready to meet the world
• 02:55 – Strip things back to the essentials first
• 07:32 – Weighing real-world feedback from early users
• 10:03 – Add the final layer of polish without overdoing it

Links and Resources

• Fizzy is a modern spin on kanban. Try it for free at fizzy.do
• "Quality: The Concept2 RowErg" from Jason's HEY World
• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.

Key Takeaways

• 00:11 – The pricing experiments over the years
• 10:48 – Why 37signals avoids enterprise deals
• 18:05 – How Basecamp’s pricing style differs from HEY’s
• 25:12 – Avoiding gimmicks and overthinking
• 31:03 – Fizzy’s pricing model

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.

Key Takeaways

• 00:14 – How 37signals approaches its twice-a-year meetups
• 01:52 – What’s required and what’s optional
• 04:09 – The deeper purpose behind bringing everyone together
• 07:51 – Finding the right blend of scheduled time and free time
• 16:37 – The limits of video calls
• 23:22 – Yes, there’s fun, but it’s still a work trip

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.

Key Takeaways

• 00:12 – Inside Fizzy’s early access phase
• 02:28 – Selecting beta testers
• 03:05 – Treating early access as a real-world dry run
• 07:11 – Cutting the to-do list down to what truly matters
• 09:59 – Why early access is different from beta testing

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5.

Key Takeaways

• 00:10 – A walk through of Basecamp's evolution
• 03:00 – How to recognize when it’s time for a new version
• 05:52 – Pricing considerations
• 11:42 – There’s no perfect moment to ship a new version
• 13:16 – How and when to evaluate customer feedback
• 18:58 – A sneak peek at Basecamp 5 features

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using.

Key Takeaways

• 00:11 – Fizzy and Basecamp, competitors or complementary?
• 02:00 – Finding the right tools that fit your workflow
• 11:39 – Why aesthetics matter in software
• 18:45 – Not every AI feature adds real value

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.

Key Takeaways

• 00:10 – The change in perspective on multiple products
• 03:15 – The team needed for the company’s expansion
• 05:28 – Recognizing when you’ve taken on too much
• 09:16 – The real value of writing ideas down
• 12:35 – Advice on launching new products while maintaining previous ones

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection.

Key Takeaways

• 00:12 – Why marketing ROI looks different for every business
• 10:35 – Spend your marketing budget on companies and people you believe in
• 17:35 – What kinds of marketing actually does work for 37signals
• 28:02 – How AI is making the authentic human connection stand out

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X