I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.

In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:

• Changing platforms and steps to use to make that an easier transition
• How she grew her membership to over 8k and social following to over 650k
• Why experimenting with content to see if it works is important
• Accepting you won’t always be in 100% growth mode
• Leveraging what you’ve already built and continue to build off of it
• How she handled pricing increases with customers
• Taking four years to add two new stand alone courses
• The success of her membership bringing in 150k a month

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Carly:

• Follow on Instagram @the.blonde.chronicles
• Visit her website
• Check out her TikTok

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.

In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.

I’ll dig deeper into these questions:

• How can you sell the lifestyle that your offers provide?
• What is the physical representation of the emotional aspect that you help people with?
• What stories can you tell that will create more community connection?
• How can you create a legacy for your brand?
• Does your life represent your message?

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes:

• Episode 67: Business effects part 1 - IKEA
• Episode 68: Business effects part 2 - Amazon
• Episode 69: Business effects part 3 - Apple

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.

This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.

In today’s episode I share four ways to implement the Apple effect into your business to retain customers:

• Building an offer suite strategy
• Selling on the back end of an offer
• Present an offer on the front end to create cross sells
• Bundle offers that go well together

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes:

• Episode 67: Business effects part 1 - IKEA
• Episode 68: Business effects part 2 - Amazon

Make sure to hit subscribe/follow so you never miss an episode!

Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/