There’s a big difference between knowing what you have versus being grateful for what you have. Virginia welcomes CPA, comedian, and CFO of the iconic Comedy Store Bob Wheeler, who speaks to the value of embracing gratitude and infusing joy into all aspects of his life. Bob explains how his own past issues with money inspired him to start a business to support others through their financial journey.

Bob hones in on why relationship-building and maintaining integrity in business is essential, and how making time to listen and engage with others can result in unexpected opportunities and growth. He also encourages business owners and leaders to be open to difficult conversations and to be okay with imperfection.

Prioritizing Integrity

[00:17:05] Practicing What You Preach

[00:20:43] Clarifying Your Purpose

[00:29:53] Understanding Transactional vs. Relational Business

[00:33:25] Taking Responsibility and Knowing When to Pivot

Embracing Emotional Intelligence in Business

– Focus on genuine connections with clients and colleagues rather than merely conducting transactions.

– Manage business in a way that aligns with your personal values, even if it means losing a client.

– Regularly evaluate your motivations and actions to ensure they align with your personal and professional goals.

– Get comfortable having difficult conversations and recognizing the emotions tied to your work.

Getting Clear on What Matters

Bob believes instead of striving for perfection, it’s better to reflect on what brings you joy and revitalizes your energy, allowing others to see the human in you.

“I think it's so important to really know what our mission is, what our purpose is in the business and in life in general, because they're not separate. I incorporate my personal life into my staff, my employees, my clients, the professionals that I work with. I don't try to keep all that stuff separate. This is me. This is how I'm going to show up, and I'm going to show up in all aspects of my life.” - Bob Wheeler

Connect with guest, Bob Wheeler:

Website – Bob Wheeler - The Money Nerve

Podcast – Money You Should Ask

YouTube – @TheMoneyNerve

Book – The Money Nerve

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

It’s no secret that starting your own business often involves overcoming significant financial and mental hurdles. In this episode, Annie Dickerson recalls her days as a brand new entrepreneur wrestling with self-doubt and reluctance, emphasizing the need for support and perseverance. Her story is not only about creating a successful business, but also about providing access for others to build wealth and achieve financial freedom.

Annie sheds light on the concept of spherical abundance, a holistic approach to wealth that goes beyond finances and encompasses all areas of your life. She explains how adopting this mindset allows her to embrace uncertainty, trust the process, and maintain a stable work-life balance while growing her business.

Expanding Your Reach

[00:06:14] Starting a Business to Help Others

[00:26:05] Simple Ways to Avoid Burnout

[00:34:40] Building an Online Presence with Patience

[00:47:14] Understanding When to Outsource

Tackling Business Obstacles

– Allow for flexibility in your business goals rather than sticking rigidly to a linear path.

– Prioritize self-care and take small breaks throughout the day to maintain your energy and perspective.

– Start with what you know and gradually expand your online presence, focusing on one platform at a time.

– Establish a basic proof of concept before outsourcing tasks to ensure effective delegation and management.

Acknowledging Your Superpowers

It’s not always easy to navigate the ups and downs of starting a new venture, and Annie encourages entrepreneurs to remember the inherent power they have within to cultivate the life and business they want.

“That speaks to abundance in a different way because you have it all in you already. It's not like you have to go external to find all this energy and these skills and whatnot. It's already within you, and it's just about being intentional to connect with that.” - Annie Dickerson

Connect with guest, Annie Dickerson:

Website – Annie Dickerson - Goodegg Investments

LinkedIn – Annie Dickerson

YouTube – @Goodegginvestments

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Too many business owners feel like creating content for their business is a time-suck. Most business owners also feel unsure about why they’re creating social media content or YouTube videos and how those activities might be moving them closer (or further!) from their business goals.

In this episode, we explore the 80/20 rule applied to content creation, focusing on how to balance long form and short form content to maximize your business's impact. Learn the (very different) benefits of each type of content, understand which content aligns with your unique business goals, and learn how to effectively allocate your time toward creating content that will actually HELP your business!

The Difference Between Long Form vs. Short Form Content:

Long form content can be audio, video, or written work more than 1000 words and longer than 90 seconds. Examples include: Podcasts, Webinars, YouTube videos, Case studies, stories, articles or blog posts, guides, and whitepapers.

Short form content is less than 1000 words and shorter than 90 seconds. Examples include Facebook and Instagram reels, TikTok videos, YouTube shorts, and social media captions.

Applying The 80/20 Rule to Your Content Creation Efforts:

Spend 80% of your content creation time on long form content and 20% on short form content.

This approach helps in building relationships, boosting SEO, and establishing authority.

How Long-form Content Benefits Your Brand:

- Enhances SEO for your website.

- Builds trust and authority.

- Fosters long-term relationships with your audience.

Why Create Short-form Content for Your Business:

- Expands reach and builds credibility.

- Engages audience with bite-sized, easily digestible information.

- Utilizes trending audio and music for higher engagement.

4 Simple Steps to Adjust Your Content Creation Strategy to Align with Your Business Goals:

1. Evaluate how you allocate your content creation time between long form and short form content, aiming for an 80/20 split favoring long form.

1. Consider the specific impacts of long form versus short form content on your target audience and adjust your strategy accordingly.
2. Reflect on your comfort level and skills in video content creation, and seek professional help if needed to maintain quality.
3. Regularly review and adjust your content strategy to ensure it aligns with your business goals and audience engagement needs.

Mastering the 80/20 Rule for Content Creation:

[00:04:14] Understanding Long Form vs. Short Form Content

[00:06:17] The Role of Short Form Content in Engagement and Reach

[00:07:59] Benefits of Long Form Content for Financial Services

[00:10:33] Applying the 80/20 Rule to Content Creation Time

Connect with host, Virginia Elder:

Website - Reaching Abundance

Facebook - Podcast Abundance Business Page

Instagram - Podcast Abundance

LinkedIn - Virginia Elder

YouTube - @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.