From a moped-riding, script-reading agent working expired listings to the owner of the fastest-growing brokerage in Hawaii.

From a prospecting-first team on the phones together four hours a day to a media-driven brokerage creating 200+ pieces of content a month.

Talk Realty CEO Devin Tryan shares lessons learned through big transitions over the past dozen years or so, including the five-step, three-bucket system for content creation, tips for hiring staff members, and key concepts behind the design of his agent-first, independent brokerage.

Watch or listen for Devin’s insights into:

0:00 Intro and welcome
1:16 The willingness to improve and places for new agents to improve
6:35 How an early-stage team structure can be confusing to your clients
10:39 The growth from an 18-agent real estate team to a 50-person teamerage
15:40 One big question, two big ideas, and two hard rules that drove his business model
22:21 The benefits of cross-training as a business owner
25:53 Tips for interviewing and hiring staff (including taking two years for one role)
34:55 Why your idea is the most important part of content creation (download the Creator’s Compass below)
37:06 The five-step process driving 200+ pieces of content per month
39:12 How to balance entertainment, education, and sales content

45:03 At the end, learn about a turbo-charged two-seater with nowhere to run, a part-time professor, and the relaxing power of rock climbing, diving, and chess.

Download the Creator’s Compass:
→ https://vid.us/v9vi8h

Connect with Devin Tryan:
→ https://www.instagram.com/devintryan
→ https://www.youtube.com/@DevinTryanHi
→ https://www.zillow.com/profile/DevinTryan
→ https://www.talkrealty.co/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Like many successful, high-growth, The Perna Team had systems and playbooks to support agents with nearly every lead source.

But what about the best source of all … an agent’s sphere? Their SOI?

Sadie Callegari, Director of Coaching and Training of this 120-agent team, gives you all the details of the start, iteration, re-launch, and evolution of their sphere marketing program. It’s her system to keep agents top of mind with their family and friends with done-for-you videos, photos, social posts, emails, calls, and texts.

What they’re writing.
What they’re recording.
Where they’re shooting.
How they’re editing.
When and where they’re posting and sending.
What agents need to do and commit to in order to participate.
All the other details that make agent adoption easy!

Sadie also describes her role, when and why the team needed her role, how she transitioned into it from being a high-performing agent, the structure and duration of the main coaching and training programs she’s developed, and more.

Watch or listen for Sadie’s insights into:

• Staying adaptable (even as a detailed person who loves systems, boundaries, and rules)
• The shift from real estate agent to Director of Coaching and Training
• Top tips after interviewing nearly every team in her market
• Why the Director of Coaching and Training role was needed, how it’s evolved, and pieces you can replicate
• The structure, duration, and details of three of their main programs
• How to keep existing materials updated while still creating and launching new materials
• How they got performant out of the gate as a Zillow Preferred partner
• The problem and opportunity that led to the Sphere Program
• The three main elements of the Sphere Program and how she launched it
• One requirement to participate in the Sphere Program
• The exact structure of their content day, what they shoot, and how they deliver it back to agents for posting
• Why joining teams will increasingly make sense for most agents

At the end, learn about the Montana State Bobcats, necessary flights, a good fiction:non-fiction ratio, and escaping the echo chamber.

Connect with Sadie Callegari:
→ https://www.instagram.com/sadie.callegari/
→ https://www.facebook.com/sltynes

Connect with Real Estate Team OS
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

The Falcon system to deliver guidance and success.
The tech hub to unify multiple lines of business.
The merged calls to save deals.

A mortgage expert who’s since grown a 100-person organization delivering integrated real estate services, Jordan Vreeland’s constantly building the playbook.

Go inside his athletics-informed philosophy and approach to developing people, unifying teams, leveraging tech, and improving client experience.

Watch or listen for Jordan’s insights into:

• Two reminders and resets when you step onto the court
• Building winners, not just winning games
• When and why a mortgage expert started a now-70-agents real estate brokerage
• Getting turned onto tech, marketing and lead generation
• Choosing to start independent rather than with another brand or brokerage
• The concepts behind their integrated tech stack
• Jordan’s role in the organization
• Example of solving a problem by creating a role that elevates team members
• What more real estate professionals should know about mortgage and how to get there
• How he built a team of overseas ISAs that’s become the defense system and the “lifeblood of the business,” and part of the family - with tips for you to do the same
• Enhanced client visibility and better client conversations with Zillow Pro
• Getting what you give and not falling prey to the sickness of chasing numbers

At the end, learn about three winning basketball teams, lawless psychopaths, friends he’s never met, and family getaways.

Connect with Vreeland Real Estate:

→ https://www.instagram.com/vreelandrealestate/

→ https://www.facebook.com/vreelandrealestate/

Connect with Real Estate Team OS

→ https://www.realestateteamos.com

→ https://linktr.ee/realestateteamos

→ https://www.instagram.com/realestateteamos/