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This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside The Nickley Group in Florida and the second half takes you inside HomeTeam4U in Wisconsin.

TOM AND ALEXIS NICKLEY
Alexis and Tom Nickley, co-team leaders of The Nickley Group in Orlando, credit team culture with the growth and success of their 65-agent, 20-staff real estate team pacing for 900 transactions and $400M in sales.

Learn two key roles, four core values, and three things they’re focused on in the year ahead!

Watch or listen for insights from Alexis and Tom on:

• A bold decision to leave sales production
• The division of labor between husband-and-wife, co-team leaders
• Why their recruiter’s job is so challenging
• The purpose and role of the Director of Culture and Engagement (and specific tactics you can take for yourself)
• The purpose and role of their Director of Growth (it’s FAR bigger than recruiting)
• Three things they’re focusing on in 2026
• A key takeaway for you: “Keep the underdog mindset! At the end of the year, challenge your systems and processes to improve your client and agent experience.”
• Their key takeaway from Unlock (uniqueness and diversity!)

JEN STAUTER
Jen Stauter serves as team leader of HomeTeam4U in Sun Prairie, Wisconsin. She walks you through the personality types that work within their 32-agent organization, how she plans to get to 50 agents, two specific ways the Agent Success Coordinator roles has helped her and the team, a unique quality of their mentorship program, and more!

Watch or listen for insights from Jen on:

• Growing a team from 4 family members to 32 agents (and counting)
• The purpose and role of their Agent Success Coordinator, including two specific, high-value projects she took on and where they found her
• How they structure their mentorship program and one of its unique qualities
• Which changes the EOS process (the VTO, specifically) forced them to make
• Keys to successful recruiting en route to 50 agents
• A key takeaway for you: “You don’t need to do more. You just need someone who makes sure it happens.”
• A key takeaway from Unlock (recruiting!)

Connect with The Nickley Group:

→ https://www.instagram.com/thenickleygroup/

Connect with Jen Stauter:

→ https://www.instagram.com/jennifer_stauter_kornstedt/

Connect with Real Estate Team OS

→ https://www.realestateteamos.com

→ https://linktr.ee/realestateteamos

→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribe

If you’re looking for ways to leverage AI, automations, and technology without losing sight of what matters most - relationships, culture, and client goals, then you’re in the right place!

• Best practices for AI voice and texting, including when and how to hand off to humans.
• Three things to set up for success in Follow Up Boss.
• A few under-used, high-value features of Follow Up Boss.
• Specific automations to increase lead engagement and conversion.
• A framework for better AI prompts and other prompting tips.
• Two Custom GPTs to save massive amounts of time

This is just some of what you’ll get with Matt Croteau, team leader with The Fernandez Group in Orange, California.

Get tech tips that honor the human touch and your client’s goals and that make AI your assistant, not your replacement. Learn Custom GPTs for on-the-fly coaching and real-time scripting. Hear automations that drive lead engagement and save time.

Watch or listen for Matt’s insights into:
- Ways to sustain a healthy culture even when agents aren’t in the office
- The path from loan officer to real estate agent to team leader
- Foundational pieces needed to start a productive partnership
- The importance of staying focused on client goals
- The role of AI and automation vs the role of the real estate agent
- Best practices for AI voice and texting, including seamless handoffs to humans
- Three specific ways to set up for success in Follow Up Boss
- Specific automations to set up to improve lead engagement and lead conversion
- The RELIC framework for better AI prompts and specific prompting tips for better output
- The basics and benefits of Custom GPTs - with two time-saving examples
- One way the Comet browser from Perplexity saves him time
- What’s stayed the same and what’s changed for lead conversion over the past several years
- Who to hire in-house and what to hire out to virtual assistants

At the end, learn about a disappointing baseball season, overpriced robots, open skies, and quieter trails.

Mentioned in this episode:
→ Techtember on Real Estate Team OS https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX
→ Follow Up Boss Success Community https://www.facebook.com/groups/followupbosscommunity

Connect with Matt Croteau:
→ Email: Matt at MattSellsOC dot com

Connect with Real Estate Team OS
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribe

After earning two degrees in architecture and starting your career with a design firm, you get into real estate operations.

Your first task: turn a real estate team into an independent brokerage. Overnight, if possible.
Your second task: expand and renovate the office to prepare for growth.
Meanwhile: you need to get the systems and processes out of people’s heads, merge them together, get it documented, redesign onboarding, and teach it to agents.

That’s just some of what you’ll get in this conversation with Matteo Zingales, Director of Operations at Team Zingales Realty, a family-owned, independent teamerage.

How to create the role from scratch.
Why to put observation before innovation.
How to set up the tech stack for scale.
Which three questions to ask to get constructive criticism from your business partners.

Four years into his journey, Matteo shares these details and more!

Watch or listen for insights into:

• The balance of clarity, alignment, and accountability
• The path from a degree and career in architecture to a Director of Operations role
• Transitioning from real estate team to independent, family-owned brokerage
• How the Director of Operations role was shaped from scratch and what it brought to the team
• A prioritized list of projects and SOPs to set up the business to scale successfully
• The vital role of constructive criticism and three questions to ask every staff member and agent to help draw it out
• The specific pieces of their tech stack
• How they carved out distinct, aligned roles between Director of Operations, Team Founder and Partner, and Broker Owner and Partner
• Specific recruiting tactics as they look to double agent count in the year ahead
• How to find your own Director of Operations

At the end, learn how Gillette Group, Wemert Group Realty, and SERHANT. Real Estate fuse brand, systems and performance, how luxury items can commemorate milestones, and which books have helped this Director of Operations.

Mentioned in this episode:
→ Camila Rivera https://www.realestateteamos.com/episode/team-leader-guide-making-your-first-operations-hire-camila-rivera
→ Jenny Wemert https://www.realestateteamos.com/episode/jenny-wemert-group-realty-independent
→ Emily Smith https://www.realestateteamos.com/episode/emily-smith-intrapreneur-entrepreneur-teamerage
→ 10X is Easier Than 2X https://10xeasierbook.com/
→ Rocket Fuel https://rocketfueluniversity.com/rocket-fuel-book/

Connect with Matteo Zingales:
→ https://www.instagram.com/matteoonops/
→ https://www.linkedin.com/in/mzingales/
→ https://www.tiktok.com/@team.zingales.realty
→ https://teamzingales.com/team-zingales-difference/meet-our-team/

Connect with Real Estate Team OS:

→ https://www.realestateteamos.com

→ https://linktr.ee/realestateteamos

→ https://www.instagram.com/realestateteamos/