In this week's episode we cover three fundamentals that all agents need to have. No matter the market no matter the agent there are three simple musts that can grow your business. We focus on all three in depth letting you know how to implement them.

The first important item is understanding the job. After obtaining your license you have now learned how to pass a test. It is now time to learn and understand the contracts so you can effectively present them to potential client's. When it comes to spending 100's of thousands if not millions people want o feel confident in your contract writing.

Next thing we focus on is you! Your mom may have told you that you are special. I am here to say you are not. Do not assume because you got licensed people will call. You need to put in the initiative to consistently remind your sphere and add value. Nothing in life comes easy. Especially home buyers and home sellers. In order to land listings and buyers you need to put yourself out there.

Lastly we go over the client relationship. Communication is not a skill, it is a way of life. Good communication Is the key to successful long term relationships in real estate. People need to know what is going on when they are working with you. Do not leave it to them to need to reach out to you. Constant communication is a way to every clients heart.

If you put these three items to practice you will see immediate results in your real estate business.

As a real estate agent we need to be marketing experts. Without leads we have no business. We could be the best negotiator in the world but in front of no prospects would not find success. Understanding marketing comes down to some simple things we cover in this week's episode.

Knowing who you are targeting is the first step to running a great marketing campaign. This will allow you to figure out the best placement to land in front of the right people. There are so many channels out there that failing to know which one leads to a huge waste of money.

Understand what they are trying to obtain. Is it an accepted offer, is it to sell for the most money, is it a fast sale. Understanding and conveying it in your marketing will directly speak to the client. Not identifying with the client's needs is a failure to connect.

Figure out ways to convey the “Why” they will obtain by working with you. Solves issues like “receive an accepted offer by working with an agent who understands how to win a bidding war just like my clients you see here”. Once you can understand this you can then truly help. Anything short of that is just hoping to get it right.

Have you taken time to really understand yourself? This podcast episode I go over how important looking at yourself really is to finding success. I spend some time talking about my own journey and my own issues. It is amazing how in such a big world with billions of people we can feel so alone in our own issues.

Finding success no longer needs to be a challenge. Learn to follow the simple instructions I give when it comes to controlling your thoughts. It is never easy to control our minds but when we really stop and think about it we can achieve great things.

Real estate is a game of trial and error. Do not allow yourself to be paralyzed by the ups and downs. Tune in this week and start finding more success in life.

Failing to guide your clients to success leads to a stressful real estate transaction. Remember no matter how many homes you have bought or sold it is almost always new to the client or the first time in a while they have done the process.

As a real estate professional it is your job to mentor and guide your clients on the process. Failing to do so leads to them not knowing what to do next. This means they are nervous and stressed. Explaining what to expect and when to expect it is a big part of our job.

The summer heat kicks up the stress level for most people. When it comes to being uncomfortable physically it makes people uncomfortable mentally. Bring cold water and snacks to keep your clients hydrated and happy. Thinking of the clients first will ensure that they have a great experience.

In this week’s episode we prepare you for everything you need to know to reduce the stress of a transaction. Make sure no matter how much experience you have that you remember the client is often new to this or it has been a while. Even experienced clients still need proper guidance.

Tune in today and have a stress free summer.

No matter the industry you are in, technology is something you must take into consideration. Real estate is an industry where large amounts of money are spent into technology. Some of it for good and some of it just wasted money. In today's episode we review what to think about first when buying into technology.

The truth is with technology in real estate it starts with the brokerage you choose to join. What tech do they offer? How will you use your current real estate brokerage's technology to build your business and save you money. Find the place that offers you the best technology for your goals in real estate.

We go over how important it is to look at what your tech offers. Many times with product features one solution can solve many problems. Do not get caught up in one off uses that stack up at only $$$ per month. Having good habits when looking at technology spending is good practice.

With all this to think about we also talk about some products that you should have in your business. Tune in today and find out what you should be doing technology wise this year.

When it comes to real estate it is not a new idea to follow up and follow through. That said it is one that challenges a lot of new agents. Feeling self worth and adding value are the keys to understanding why you follow up. Understanding without you people are not going to find the same success makes it easier for you to really push working with you.

Follow up is something that all top real estate agents use to find more home buyers and home sellers. They get a lead and only accept one of two answers. Yes or no are the only two ways out of their lead follow up. Yes and they are a client and it is time to follow through. No and they set free your time to move on to the next need to follow up with.

Follow through is just as important as the follow up. Making promises and keeping them is crucial in building the relationship. Make sure to always work to have your next call back and reason for contact. Help get info on listings, do recon on buyers, teach the market, and anything else you can do to help your clients win. Follow through is one of the biggest keys to more closings.

Listen to this week's episode and start closing more deals right away.

When it comes to turning clients into leads there is no single item more important than acting normal. When meeting with new people it is normal for humans to feel a bit nervous. As industry professionals this is our time to shine. We must work to make the client feel confident and comfortable working with us.

Remember when choosing an agent people look for a professional who is a leader. Being a leader means making decisions and guiding people towards their goals. Do not spend so much time worrying about being everyone's friend. Spend more time honing your craft so your clients can see what a astute professional you really are.

Find common ground with your clients for ways to build more trust. People love to talk about themselves so make sure to ask questions that allow your clients to do this. It will help you bond and also do your job finding them the perfect place to call home. The better we understand our clients and there needs the more we can help.

Tune in today and close more deals right away. This proven method works both for home buyers and home sellers so keep practicing it and grow your business.