Remarkable Marketing Por arte de portada

Remarkable Marketing

De: Caspian Studios Ian Faison
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  • Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
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Episodios
  • Abbott Elementary: B2B Marketing Lessons from the Heartfelt TV Series with Senior Director of Brand & Digital Marketing at Collibra, Victoria Bowman

    Abbott Elementary: B2B Marketing Lessons from the Heartfelt TV Series with Senior Director of Brand & Digital Marketing at Collibra, Victoria Bowman
    Jul 16 2024
    You may not think of people at work as your community, but they are. And when you build strong relationships with your community, you get more done. It’s more creative. It’s more resourceful. The results are just better.That’s one of the things we’re talking about today with the help of our special guest, Senior Director of Brand & Digital Marketing at Collibra, Victoria Bowman.Together, we take marketing lessons from Abbott Elementary, including partnering up with your coworkers, showing that you understand your audience, and testing your ideas before investing in them.About our guest, Victoria BowmanVictoria Bowman is an accomplished marketing leader with extensive experience building brands and accelerating growth in fast-paced award-winning companies, including Collibra, MITRE and Dell Technologies.She is Senior Director of Brand and Digital Marketing at Collibra, the leading data intelligence platform. Her team includes Brand and Creative, Digital & Websites, Social Media, Community and Marketing Operations. Victoria fosters a strong culture of trust and collaboration on her team, empowering impactful cross-functional work on campaigns, events, website optimization, thought leadership programs and evolution of the brand. Collibra was recently recognized with wins in multiple categories from both the MarCom Awards and Communicator Awards.At MITRE, a nonprofit which performs R&D on behalf of the federal government as well as industry partners, Victoria helped Strategic Communications navigate proper brand marketing in an organization dating back to 1958. Her primary focus was on relaunching mitre.org with a design system refresh and 90 net-new pages of concise content, as well as developing the employer brand and deploying high-impact campaigns to talent acquisition targets.As Director of Brand Marketing at Dell Boomi, a SaaS company within Dell Technologies, Victoria built and led large cross-functional teams of creatives and developers, relaunched the corporate website twice during her tenure, rebranded the company, and created infrastructure and improved processes that helped Dell Boomi to scale. These strategies enabled growth initiatives and lead-generating campaigns that resulted in direct, measurable business impact.Prior to working in tech / SaaS, Victoria held leadership roles in consumer packaged goods and online retail organizations. In those positions, she created innovative visual communications and marketing campaign strategies that effectively engaged B2B/B2C channels, planned and executed large events, expanded omnichannel brand awareness, and directly increased sales and customer retention.What B2B Companies Can Learn From Abbott Elementary:Partner up. Don’t feel like you have to operate alone. Working collaboratively with others results in a more thoughtful, creative, and unique outcome. Victoria says, “Relationships are crucial to your success. All of the characters on Abbott Elementary really rely on each other. And they've built trust by learning across generations and different backgrounds. And I think that culture of trust really is what fosters great partnership and creativity and innovation. Fostering connections and gaining that shared understanding and having mutual support is important, and the element of discovery that comes from all of those shared experiences.”Show that you understand your audience. Appeal to their values, concerns, frustrations and priorities. That’s when content “clicks” for them and you create an emotional bond. Victoria says, “Show that you understand and speak to and meet the needs of your audience. Exemplify that in your marketing, that you understand their problems, you understand their needs, that you are listening, that you're accessible.”Test. Try out new marketing strategies before really investing in them. Victoria says, “Be entrepreneurial. Try out new things. Experiment and test and improve the benefit before you sink budget and resources into something. That’s how new activities can turn into successful programs. Never lose that sense of curiosity and that entrepreneurial approach.”Quotes*”To be successful at content marketing, you cannot work in silos. It takes a village to do B2B marketing well, and that means keeping the communication flowing and building trust and having that open collaboration.”*”Bring your whole self to work; your creativity, your resilience and humor. You really, as a leader, should set an example of how to be open and curious and flexible and authentic because it is contagious and it will help you to build an amazing culture on your team.”*”Experiment often. Learn from what works and what doesn't work and keep iterating. Model for people what it looks like to learn from failures and keep moving forward with optimism and lessons learned. So make sure you celebrate the wins that you recognize the great work and you build on it. Time Stamps[0:55] Meet Victoria Bowman, ...
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    47 m
  • Quentin Tarantino: B2B Marketing Lessons from the Oscar-Winning Director with VP of Content at Pray.com, Max Bard

    Quentin Tarantino: B2B Marketing Lessons from the Oscar-Winning Director with VP of Content at Pray.com, Max Bard
    Jul 9 2024
    If you know Quentin Tarantino’s movies, it’s probably not a huge surprise that he’s a fan of Spaghetti Westerns. Tarantino’s 2012 movie, Django Unchained, references Sergio Corbucci’s 1966 Spaghetti Western Django. But the tribute doesn’t stop there.There’s a scene in Django Unchained where a man asks Django how he spells his name. Django says, “The D is silent.” The man responds, “I know.” That man is Franco Nero, the actor who plays Django in the original 1966 movie. The two Djangos, 46 years apart, sitting side by side. This is what’s called intertextuality.It’s referencing, quoting or alluding to other content. And it helps increase views and engagement with your content.That’s one of the things we’re talking about today with Max Bard, VP of Content at Pray.com. Together, we’re taking lessons from Oscar-winning director Quentin Tarantino, like exploring outside of what is considered “brand safe,” incorporating intertextuality and getting nostalgic in your content.About our guest, Max BardMax Bard is an Executive Producer and the head of PRAY Studios, PRAY.COM’s content production arm. As the head of PRAY Studios, Max has produced over 5,500 original podcast episodes, audio books, and daily devotionals. Max has worked with Superbowl Champions like Drew Brees, Emmy Award winners like Dr Phil, and Grammy Award winners like Lecrae to create world-class content for the Christian audience.Prior to PRAY.COM, Max was the President of VideoFort, Hollywood’s largest supplier of aerial and nature stock footage to companies like Getty Images, Adobe, and Shutterstock. VideoFort content has been used in Academy Award winning films, Cannes Lion award winning commercials, and Emmy award winning TV shows.Max is from Los Angeles and graduated from the University of Southern California in 2014. After graduation Max pursued his dream of writing, directing, and editing film & video content in genres ranging from Drama to Advertising to Music Videos.What B2B Companies Can Learn From Quentin Tarantino:Explore outside of what is “brand safe”. Sure, you can play it safe and continue to make slow but steady growth. But the big growth happens when you take risks. Max says, “If you want to hit the home runs, you have to take the big risks. And if you don't, then you can take the easy route and you'll probably keep that steady baseline. But if you want to get that massive spike, I think you got to try something every once in a while. Take that big risk.”Incorporate intertextuality. That is, use references to other popular content. You’ll get more eyes on your content because you’re piggybacking on what is already in the public consciousness. Max says, “Some people say that Quentin Tarantino copies other films.. But he is inspired by films of the past and TV shows and music and culture. Brands could do that too, and it's like an Easter egg. It's really cool if you can incorporate that into your campaigns. It could be massive, especially when it comes to memorability.”Get nostalgic. Pull from fondly remembered content. Tugging on those heartstrings, or the content people see with rose-colored glasses, creates that positive association with your brand. Max says, “You can see this a lot in Tarantino's films. I think a prime example is in Pulp Fiction when they enter Jack Rabbit Slims and they're walking around the restaurant and you see Marilyn Monroe in there and you see James Dean. The waitresses and the waiters are all people from the fifties.”Quotes*”He has this distinctive style that stands out. If you're going to a [Quentin] Tarantino film, you don't have to go in saying, ‘Hey, we're going to watch this Quentin Tarantino film.’ The moment that it starts, you're going to tell just from the visuals, from the cuts, from the camera work, that it is his. He has that immediate brand identity. That's a big part of your marketing, is having that memorable piece within your brand. This highlights the importance of developing a unique brand voice that can really help you stick out amongst this crowd of hundreds of other brands,”*”When you see these things that bring back positive memories, I think if you can do that with your branding, then whatever it is you're doing, whether it be a campaign or or a commercial spot, a Facebook ad, people will remember it better. And if they remember it better, ideally they'll purchase your product or want to work with you, or they'll have that positive brand association with you.”Time Stamps[0:55] Meet Max Bard, VP of Content at Pray.com[1:56] Discussing Quentin Tarantino's Films and Influence[6:21] Max's Role at Pray.com[16:30] About Quentin Tarantino's Unique Film Style[23:24] Marketing Takeaways from Tarantino[28:54] The Power of Over-the-Top Branding[30:27] Intertextuality: Borrowing from the Best[38:31] Nostalgia: Emotional Connection in Marketing[45:19] Familiar Voices: Leveraging Celebrity Power[50:34] Max’s Advice...
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    59 m
  • New Heights: B2B Marketing Lessons from Jason and Travis Kelce’s Podcast with Content Marketing Manager at Varonis, Lexi Croisdale

    New Heights: B2B Marketing Lessons from Jason and Travis Kelce’s Podcast with Content Marketing Manager at Varonis, Lexi Croisdale
    Jul 2 2024
    What is the one thing that only your brand can bring to the table? Tapping into that thing is key to better messaging, better positioning, and better engagement.And here to help us sift out that marketing gold is our special guest, Content Marketing Manager at Varonis, Lexi Croisdale. Together we’re talking about the podcast New Heights with Jason and Travis Kelce. Together, we’re pulling marketing lessons from it, like fighting where you can win, making your teammate the face of your content, and prioritizing social content.About our guest, Lexi CroisdaleLexi Croisdale is the Content Marketing Manager at Varonis. Prior to joining Varonis in May 2023, Lexi served as Senior Content Marketing Manager at higher education engagement platform Mongoose, where she developed and executed the company’s content and social media marketing strategies. She brings with her over 7 years of experience helping marketing teams across various industries make creative content.What B2B Companies Can Learn From New Heights:Make your teammate the face of your content. Who you choose depends on a handful of factors. Lexi says, “A lot of times, especially in content where you're like, ‘I have this video I want to create, but I need someone to be on camera.’ Like you always think of your CEO, or someone like that. But maybe the subject matter expert or like the specialist on your team is really good at public speaking and actually has the time and the bandwidth to also be that person. And then you kind of can create that personality internally.”Fight where you can win. What can you do that no one else can? For the Kelce brothers, they’re both elite NFL players, Superbowl winners and (obviously) brothers. That’s what makes the podcast special, and stand out among other football podcasts. Ian says, “As a lesson for marketers, they're doing something that only they can do. And it's like, when they talk about stuff, that's familial, it's only something that only they can talk about. Nobody else can have that sort of talk track.”Put social first. New Heights focuses strongly on social promotion. They cut the episode into clips that are distributed across social media channels which increases engagement, listenership and awareness of the podcast. Lexi says, “The editing style and the way that they go about it evolves with each episode, even though the template might be the same. They find a way to repurpose it and keep going without it just needing to tie to like, ‘Here's two brothers talking about football.” It’s a way that non-listeners find out about the show, and are drawn to their banter instead of just football content.Quotes*”Not every piece of content has to fit into a box or be the way that you thought it would be to build an audience. Like you just need to focus on delivering the content in the right way, and being relatable and having that niche outlook.”*”Just because you start [your content] some way doesn't mean it always has to be that exact thing. It can evolve as long as you keep the core tenets of it.”*”A lot of times, you put a lot of work into content or a campaign and it doesn't work. Like, it doesn't give you the ROI or the kind of results that you were hoping for. But if you sit back and you take that as a lesson and you just see it more as a learning experiment, something that you did and test it out and learned from instead of a failure, you're going to see a lot of growth in your creative strategy and how you're executing and adapting your content to fit your channels that you're posting it on.”Time Stamps[0:55] Meet Lexi Croisdale, Content Marketing Manager at Varonis[3:12] Varonis and Content Marketing Strategies[7:22] The Making of New Heights Podcast[14:32] Marketing Lessons from New Heights[26:41] The Power of Social-First Content[27:09] Engaging Guests and Evolving Content[29:01] The Importance of Social Clipping[30:58] Building an Audience Through Relatable Content[36:43] Content Strategy at Varonis[38:50] The Impact of Video Content[48:53] Advice for Content MarketersLinksConnect with Lexi on LinkedInLearn more about VaronisAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
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    52 m
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