Recorded Live at ASTA 2025, keynote speaker Jim Knight dives into leadership and organizational culture through his signature “edutainment” style—a high-energy blend of music, education, and hospitality. Knight is a professional speaker, writer, and former Head of Training and Development for over two decades at Hard Rock International, which he calls one of the "greatest cultures in the history of culture."

Jim stresses that the most important responsibility of any leader is hiring the right person. Too often, leaders get distracted by product, pricing, or aesthetics, while the true differentiator is the human element. He recommends evaluating candidates through the Three C’s:

1. Competence – Can they do the job?

2. Character – Are they kind, respectful, and easy to work with?

3. Culture Fit – Do their values align with the organization?

Leaders who fail to make employees feel seen, heard, and appreciated, he warns, will continue to struggle with turnover.

Jim Knight, a renowned keynote speaker, author, and training and development expert, teaches organizations of all sizes how to attain their own “rock star” status. https://www.knightspeaker.com/

The automotive industry faces a growing crisis: as veteran trainers and educators retire, there’s no clear path for the next generation to replace them. Creating quality training is time-intensive — often taking months to develop just one class — and the personal sacrifices required have deterred many from stepping up.

This episode explores the urgent need to evolve automotive education, from rethinking long-form classes to developing shorter, high-impact sessions that better fit today’s learning styles. At the heart of the conversation is a proposed solution: an industry “Trainer Boot Camp” designed to teach aspiring educators not only technical knowledge but also the art of presentation — structure, flow, delivery, and audience engagement.

Another proposed solution is the creation of a Train the Trainers Scholarship to fund legacy educators like John Thornton and Scot Manna to design and lead this new initiative. Modeled after the WWE’s NXT Performance Center, the idea is to proactively cultivate new education “superstars” rather than waiting for them to appear on their own.

This is more than a conversation about teaching — it’s a call to action to preserve and reinvent the future of automotive education before the knowledge gap becomes irreversible.

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

Tanner Brandt, Autodiag Clinic

In this fireside conversation, Joe Hanson of Gordie’s Auto and Tire shares how a clear purpose—“Helping people do life”—guides every part of the business. This mission shapes both the customer experience and the culture within the shop, ensuring the team feels supported, valued, and equipped to build meaningful careers.

Joe walks through the realities of growing the business, from navigating permits and environmental requirements to expanding fleet services and managing tire sales intentionally. Issues such as leadership team dynamics, marketing, and phone call audits are management problems—they are never permanently "fixed," but instead require continuous coaching and management. He also emphasizes the importance of communication, setting clear expectations, and educating customers about the complexity of modern testing and ADAS calibration—not just “plugging in a scanner.”

Joe remains committed to the work for as long as it’s meaningful—and rooted in helping people, not just chasing revenue.