Hal Malchow was the incredibly innovative Democratic direct mail and fundraising consultant, who passed away several weeks ago. His final chapter was chronicled by Sasha Issenberg in Politico recently. Hal's was truly a creative mind, including breaking new ground on sophisticated political microtargeting and "social pressure" tactics to generate increased voter turnout. Joining this conversation are two of Hal's longtime business partners and friends - fellow direct mail consultants, Trish Hoppey and Rich Schlackman. We discuss Hal's political roots in progressive politics out of the Deep South, his innovative and curious political mind, the new approaches he developed, and the legacy he leaves behind after decades in the trenches of political targeting and communications.


IN THIS EPISODE

Memories of meeting Hal for the first time...

Hal's path to DC from the Deep South...

The GOP luminary who was one of Hal's most trusted friends...

The innovations in political targeting and messaging spearheaded by Hal...

A few of the races and campaigns most impacted by Hal's creativity...

The origin of Hal's groundbreaking work on "social pressure" with two Ivy League academics...

Why Hal left day-to-day consulting after the 2010 cycle and how he stayed involved over the past decade...

Hal's most recent advice to Democratic campaigns...

Hal's motivations during the final chapter of his life...

Final thoughts on Hal's legacy in politics...

AND The Analyst Institute, bananas ideas, Evan Bayh, better mousetraps, Andrew Bleeker, CHAID analysis, Campaign Performance Group, Christina Coloroso, couch surfing, Mario Cuomo, Morris Dees, failed attorneys, fake-out mail, Vic Fazio, feedback loops, funny accents, Page Gardner, Alan Gerber, Al Gore, Christine Hopkinson, Herb Kelleher, Harry Kennedy, Ted Kennedy, Dean Levitan, Alex Malchow, microtargeting, Janet Napolitano, Gavin Newsom, paella, personalized yard signs, Mike Podhorzer, rat infestations, Rick Ridder, Mitt Romney, Ron Rosenblith, Santa Fe, Tom Sugar, Richard Viguerie, Voter Contact Services, Mark Warner, Michael Woolridge & more!