In this episode of Omni Talk Retail Technology Spotlight Series, hosts Chris Walton and Anne Mezzenga dive deep into the revolutionary world of 2D barcodes with experts Carrie Wilkie from GS1 US and Ayub Mohammed of Bitly.

Discover how these small squares are reshaping retail, from supply chains to consumer engagement.

Key moments include:

0:08 - Introduction to the future of barcoding in retail

3:50 - The fascinating history of barcodes and their evolution

10:26 - How 2D barcodes are revolutionizing food safety and waste reduction

16:51 - Unlocking consumer engagement through connected packaging

21:37 - ROI for retailers implementing 2D barcode technology

24:51 - How grocers can differentiate themselves with advanced barcoding

27:27 - The future of retail technology and connected packaging

With the Bitly Connections Platform, users can manage and track all of their 2D Barcodes and Short Links in one place while getting robust insights into consumer behavior including where and when they are engaging, down to their geographic location, referral source, and time of scan. To learn more, click here.

Join us as we explore how these tiny codes are making a massive impact on inventory management, product traceability, and personalized marketing. This episode offers valuable insights into the future of shopping experiences and brand interactions.

#RetailTech #2DBarcodes #ConsumerEngagement #SupplyChain #futureofretail

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In yet another one of those, "Holy Cow! That is so cool!" episodes of the Omni Talk Retail Technology Spotlight Series, hosts Chris Walton and Anne Mezzenga explore the groundbreaking potential of generative AI in the retail industry. Sravanth Aluru, the Founder and CEO of Avataar, alongside Avataar’s SVP of Creative AI, Jane Rawnsley, share insights on how their cutting-edge technology is radically improving retail product visualization and storytelling.

You'll discover how Avataar harnesses the convergence of AI and computer vision to drastically reduce operational costs and time for retailers while enhancing the consumer experience. You'll also learn about the seamless creation of digital assets, from still images to immersive 3D environments, enabling personalized and engaging product exploration.

You'll even gain insights into the future of retail, where the lines between physical and digital blur, and how Avataar empowers brands to scale their content creation and meet customers where they are.

The top digital marketplaces and brands like Samsung are already leveraging Avataar's capabilities and witnessing impressive ROI and conversion rate uplifts, so whether you're a retail professional, marketer, or simply fascinated by the transformative power of AI, this episode is a must-watch, with immediate real-world application.

Join the conversation and immerse yourself in the boundless possibilities that generative AI brings to the world of retail.

And, for additional video footage to complement the interview, check out this link that showcases the full power of Avataar on display: youtu.be/c2aaKbUI_Ec

#GenerativeAI #RetailTechnology #ProductVisualization #DigitalAssetCreation #ImmersiveExperiences #RetailInnovation #AvatarAI #OmniTalk #Avataar

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In this mind-blowing interview, Sabesan Sithamparanathan, the founder and president of PervasID, shares groundbreaking insights on how new breakthroughs in RFID technology (that are already being implemented at a major global apparel retailer) will soon radically change the retail landscape.

Learn how PervasID’s cutting-edge RFID solution, powered by AI and machine learning, empowers retailers to optimize omnichannel operations, reduce shrink, and enhance loss prevention strategies. Sabesan also discusses the wide-ranging applications of RFID technology beyond retail, including healthcare, aerospace, and supply chain management.

Key topics covered include:

• What it takes to achieve 99%+ stock accuracy and real-time inventory visibility
• How RFID can enhance your click and collect and omnichannel capabilities
• How real-time data can reduce shrink and improve loss prevention
• The future of RFID technology in retail and beyond

This podcast is already one of Chris and Anne’s favorites of 2024. Don’t miss this opportunity to learn from a true expert in the field and discover how RFID technology is still evolving to upend the industry.

Music by hooksounds.com

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