JJ Peterson, co-founder of Clean Simple Eats, shares how the brand evolved from sharing free recipes on Instagram in 2012 to launching its first product in 2018. Through years of providing valuable content, including community fitness challenges and macro coaching, they built a dedicated following and amazing products. The transition to creating their own high-quality products began with protein powders, nut butters, and their newest clear protein drinks, is driven by their commitment to only offer what they would personally use.

Trevor shares the vision and core values behind Mtn Ops, a company dedicated to enhancing physical, mental, and social wellness through innovative supplements. He discusses how the brand resonates deeply with its loyal customer base by staying true to its principles, such as recognizing a higher power and fostering trust. Trevor also highlights the company’s commitment to fighting hunger, using a portion of their revenue to provide meals for children and families in need. This dedication to community service and holistic wellness defines the essence of Mtn Ops.

Instagram expert Mya Nichol sits down with influencers Sarah (@srahflipsit) and Wissali (@brazilian.babe) to uncover their unique journeys into the world of content creation. Wissali shares her accidental rise to influencer status, starting in 2017 with brands reaching out to her for photos, which evolved into a full-time career. Sarah, on the other hand, talks about her DIY passion, which began with flipping furniture and grew into a successful lifestyle brand. Both influencers emphasize the importance of authenticity, brand loyalty, and the challenges of navigating brand partnerships. Tune in to hear their stories, insights on building a following, and tips for aspiring influencers.