When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

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• (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
• (00:50) - Understanding Differentiators
• (01:47) - Finding Your Differentiators
• (08:59) - Implementing Differentiators in Your Business
• (11:38) - Formal Process of Identifying Differentiators
• (16:34) - Conclusion and Contact Information

This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling.

www.roosterhigh.com

• (00:00) - 7. The Rooster High Story
• (00:13) - Introduction and Overview of Rooster High Radio
• (00:53) - My Background
• (03:13) - Theater and Sound Design
• (05:27) - Transition to Marketing and Storytelling in Business
• (10:22) - The Role of Podcasts in Content Marketing

All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

www.roosterhigh.com

• (00:00) - How to Use A Podcast Interview, Part 2
• (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
• (02:38) - Warning! Generosity Required
• (04:15) - Who Do You Target?
• (06:22) - The Process: Identify Your Guest
• (08:57) - Pick A Good Topic For Your Audience
• (10:10) - Real Generosity
• (11:54) - The Invitation
• (13:12) - The Narduwar School of Interviewing
• (17:32) - Patience and Payoff
• (19:16) - Interviewing Richard Garfield
• (22:07) - Outro

Everyone does interviews on their podcasts. But how can you make sure your interviews are serving your needs on your business's podcast? Zach has hundreds of hours of interview production to his name across agency work and his own podcasts and brings you the instructions on how to use an interview.

www.roosterhigh.com

• (00:00) - Uses of a Podcast Interview, Part 1
• (00:12) - Introduction
• (00:44) - How and When To Use An Interview
• (02:58) - Deciding What Episode Topics Need Interviews
• (04:35) - What to Consider When Selecting Guests
• (06:20) - Create A Solutions Hub Via Interviews
• (09:13) - How To Interview: The Basics
• (12:48) - Your Interview Goal: Information and Insights
• (14:10) - What An Interview Shows Off About You
• (15:25) - Conclusion

Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
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• (00:00) - Ep.4: Go Solo To Show Expertise
• (00:12) - Introduction
• (00:56) - Your Expertise Is A Differentiator In Content
• (03:24) - The Medium Is The Message
• (05:19) - Show, Don't Tell
• (07:05) - Structure Your Solo Episodes Well
• (09:41) - Car Mechanics with Podcasts
• (11:06) - Outro

When you leverage a podcast the right way, it gives a few business superpowers. Maximize your time spent generating content marketing, build credibility, and use guest spots to land that meeting you want. Your host Zach Armstrong knows all about this process, and runs it for clients as Rooster High Productions.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
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• (00:00) - Ep3: Podcasts As A Business Tool
• (00:13) - Introduction
• (01:03) - Other Kinds of Podcasts
• (02:02) - Strategic Influence Podcasts
• (03:53) - Content Marketing Superpowers in Podcasts
• (06:38) - Guest Slots: Shoot Your Shot With A Big Name

Content marketing is vital and doesn't need to complicated. Your host Zach Armstrong walks you through the best practices regarding batching your content marketing, using it well, and staying on-message.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
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• (00:00) - 2. Leverage Batching For Your Content Marketing
• (00:21) - Introduction
• (01:33) - Overview of the Process
• (02:00) - Step One: Select A Medium
• (02:27) - Step Two: Generate A Bunch Of Topics
• (04:21) - Step Three: Create In Batches And On-Message
• (06:21) - Step Four: Pull Six Shareable Moments
• (08:14) - Step Five: Schedule Your Content
• (09:26) - Step Six: Repost the Best Performing Content
• (11:13) - Case Study: The Podcast You're Listening To
• (14:05) - Outro

Relationships are foundational in professional service businesses, so use yourself in your own marketing and give your ideal client a chance to know you. Your host Zach Armstrong, founder at Rooster High Productions, walks you through all the reasons you need to be present in your own marketing.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
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• (00:00) - 1. You Are Your Greatest Marketing Asset
• (00:13) - Introduction
• (01:30) - Parasocial Relationship
• (03:25) - Your Are A Differentiator
• (04:28) - The Competition Doesn't Have You
• (06:50) - Maximize Your Audience's Chance To Know You
• (08:32) - Advantages Of A Content Marketing Workflow Using Podcasts
• (09:18) - Outro