In this compelling episode of Roots to Risk, hosts Eric Schneider and Isaac Bock dive deep into the journey of Socrates Rosenfeld, co-founder and CEO of Jane Technologies.

From his beginnings as a US Army Apache helicopter pilot to becoming a trailblazer in the cannabis tech industry, Socrates shares his personal and professional evolution. Discover how Jane Technologies revolutionized cannabis e-commerce, creating an ecosystem that benefits consumers, retailers, and brands alike.

Socrates discusses the challenges and triumphs of building a successful platform, the impact of potential rescheduling of cannabis, and the importance of community and authenticity in business. Join us for an inspiring conversation about innovation, resilience, and the future of cannabis technology.

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock dive into the intricacies of cannabis marketing with Samuel Fisher from Green Dispensary Marketing.

Samuel shares his journey from the education sector to becoming a key player in the cannabis SEO space, offering insights on overcoming industry-specific marketing restrictions. They discuss effective strategies for organic search optimization, pitfalls to avoid, and the importance of branding in saturated markets.

Whether you're an established dispensary or new to the industry, this episode provides valuable guidance on enhancing your marketing efforts and driving customer engagement. Tune in for an informative conversation tailored to the unique challenges and opportunities within the cannabis community.

Dive into the fascinating world of minor cannabinoids with the Roots to Risk Podcast. Hosts Eric Schneider and Isaac Bock are joined by Dr. Shane Johnson from Bay Medica, a leading figure in the cannabis and cannabinoid space. Dr. Johnson shares insights into the biotech side of the industry, focusing on the development of rare cannabinoids and their potential applications in healthcare and consumer products.

Learn about the groundbreaking work being done at Bay Medica, where a team of experts is using a biotechnology approach to produce pure, plant-identical cannabinoids. Discover the unique effects of cannabinoids like THCV, CBC, and CBT, and how small structural differences can lead to significant variations in their effects.

Explore the future of cannabinoid-based medicine, from FDA-approved drugs to potential treatments for neurodegenerative disorders and cancer. Dr. Johnson discusses the importance of consumer education, quality control, and regulatory reform in advancing the industry and ensuring safe, effective products for all.

Tune in to the Roots to Risk Podcast for an enlightening conversation on the science, business, and potential of minor cannabinoids in the cannabis industry.

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Willie McKenzie, a family man, and the CEO and Co-founder of Left Coast Holdings, a vertically integrated cannabis business based in Michigan.

Willie is also the founder of the Elite Cannabis Operators Mastermind Community, a vibrant network of cannabis entrepreneurs supporting both plant-touching and ancillary businesses in building profitable enterprises.

Willie shares his journey from starting as a legacy operator in California in 2006 to establishing a significant presence in the regulated market. He discusses the challenges and triumphs of transitioning between markets, the importance of community among operators, and the strategies for maintaining a lean and profitable business.

Willie also offers insights into the current state of the cannabis industry, the impact of potential regulatory changes, and the need for better enforcement at the state level. Tune in for an authentic and informative conversation about the evolving landscape of cannabis entrepreneurship.

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Michael Brosgart, President of Active, formerly Advanced Vapor Devices (AVD).

Michael shares insights into the company's evolution, their focus on operational efficiency and strategic growth, and the cutting-edge innovations in cannabis vaporizer technology.

Learn how Active is setting industry standards with their commitment to quality, reliability, and customer experience.

Whether you're a seasoned cannabis professional or new to the industry, this episode offers valuable perspectives on the future of cannabis vaporization.

Join industry insiders Eric Schneider and Isaac Bock on Navigating the Green Wave, your essential podcast for expert insights into the cannabis industry's most pressing challenges and lucrative opportunities.

This session features Dalton Valette from Canna Advisors, a leader in cannabis consulting, who unpacks the complexities of licensing, business planning, and compliance in the cannabis sector.

Each episode is a deep dive into the dynamics of cannabis entrepreneurship, from groundbreaking regulatory changes to innovative business strategies.

Whether you're pioneering a startup or steering an established company, our discussions are tailored to help you understand the nuances of the market, enhance your operational tactics, and drive your business forward.

Join hosts Eric Schneider and Isaac Bach on a captivating journey across borders with Andres Azcarraga, co-founder of Yaax Capital, in this episode of Roots to Risk. Discover the intricate world of international cannabis investment from the perspective of a leading venture capital fund based in Mexico City.

Andres shares his invaluable insights on the differences and similarities in cannabis markets across the US, Germany, Brazil, Uruguay, and beyond. Delve into the challenges and opportunities of fundraising, the impact of potential US federal rescheduling on global markets, and the strategic importance of investing in cannabis technologies that transcend geographical boundaries.

This episode is a must-listen for anyone interested in the evolving landscape of global cannabis investment and the future of the industry.