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summary

Rosie Selvaggio, owner of Hocus Pocus Cleaning, shares her journey of starting and growing her cleaning business. Despite initially planning to close the business after finishing grad school, the demand for cleaning services during the COVID-19 pandemic led to rapid growth. Rosie emphasizes the importance of hiring the right people and outsourcing tasks to alleviate burnout. She also highlights the value of joining a mastermind group and learning to analyze business data. Rosie and Branden discuss the challenge of balancing high standards and empathy for employees' mental health. During this part of the conversation, Rosie Selvaggio discusses how her cleaning business, The Cleaning Witch, gained more customers through word of mouth, strong branding, and organic SEO. They also talk about the importance of Google reviews and how they use NiceJob and Jobber to automate the review process. They share insights on hiring and onboarding employees, emphasizing the need for documented systems, values, and interview questions. Rosie mentions her plans for expanding the business and enhancing the branding. The conversation concludes with a discussion on the importance of delegating authority and trusting others to make decisions.

keywords

cleaning business, growth, hiring, outsourcing, burnout, mental health, standards, empathy, cleaning business, word of mouth, branding, organic SEO, Google reviews, NiceJob, Jobber, hiring, onboarding, systems, values, interview questions, expansion, branding, delegating authority

takeaways

• Starting a business that aligns with your schedule and priorities can provide flexibility and opportunities for growth.
• Hiring the right people and outsourcing tasks can help alleviate burnout and drive business growth.
• Joining a mastermind group and learning to analyze business data can be game-changers for business owners.
• Balancing high standards and empathy for employees' mental health is crucial for creating a positive work environment. Word of mouth, strong branding, and organic SEO can help attract more customers to a business.
• Having a system and process for getting Google reviews is crucial for business growth.
• Documented systems, values, and interview questions are essential for hiring and onboarding employees.
• Delegating authority and trusting others to make decisions is key to freeing up time and growing the business.

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