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Joanna Jensen is the founder of Child's Farm, the hugely successful baby and child skincare company that was recently sold for £40m.

This is one of the most inspiring conversations I’ve had since we launched the podcast. Joanna is a fabulous storyteller, and her enthusiasm is infectious!

Hers is an amazing story of grit, resilience, and sheer determination to succeed against the odds.

Joanna battled cancer, surgery, and a divorce, all while building her business.

She funded it in the early days with credit cards, renting out rooms in her house, and even selling jewellery!

She started the business out of necessity. In fact, 99% of female consumer brand entrepreneurs created their company out of a personal need. They needed something in their own lives that didn't exist, so they started a business to fill the gap in the market—and that’s what Joanna Jensen did to help one of her children who had very sensitive skin.

• Joanna discusses the importance of sheer hard work, taking complete responsibility for one's decisions, and not blaming others.
• She explains why it’s important to build your ‘tribe’. She found that many other people had similar issues with their children’s skincare and leveraged the press and social media to create a movement of like-minded advocates.
• And as we’re now in the campaigning period for the general election, Joanna has some words of advice for all politicians about the vital importance of SMEs and entrepreneurship in the UK to ensure a vibrant economy—she doesn't mince her words!

There were so many gems of wisdom in this conversation and it should be shared with as many business owners and aspiring entrepreneurs as possible.

Business can be tough and this conversation could just be the inspiration they need.

I give you Joanna Jensen, one of the UK’s greatest female entrepreneurs.

Links

https://www.linkedin.com/in/joannajensenuk/

https://www.childsfarm.com/

https://buywomenbuilt.com/

https://femalefoundersrise.com/

This podcast is produced by GR Media
Sponsored by Capital Asset Management