• S1 E4: Douglas Atkin

  • Mar 10 2022
  • Duración: 45 m
  • Podcast

S1 E4: Douglas Atkin

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • You’re in for a treat because Douglas Atkin is the OG of cult branding. He literally wrote the book on the subject. Back in 2005 he published a book called The Culting of Brands and he was first the first person I know who compared the beliefs and behaviors of actual cults - the creepy kind - with enviable organizations, like fraternities, fast growing religions, and brands. Douglas’ work led him to interesting marketing roles within professional service firms and the social gathering site MeetUp, but his career went to a whole new level when he was hired in the early days of AirBNB and deployed his thinking on cult brands to that business and contributed to their meteoric rise. Learn more at CultBrandSecrets.com
    Más Menos
Más Menos

Lo que los oyentes dicen sobre S1 E4: Douglas Atkin

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles