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In today's episode

Unlock the psychological secrets behind selling income protection with this eye-opening episode featuring Julie Botha, Sales Training & Academy Manager from Vitality. Storytelling isn't just for bedtime; it's a powerful tool that can reshape how we talk about insurance with clients.

Tap into the shared wisdom of our conversation, where we explore how to turn client discussions into narratives highlighting the value of security and investment in their future. Discover the methods that will help you move past technical jargon and create a compelling vision of protection that resonates with clients' deepest needs and values.

Matt then provides his top tips after his conversation with Julie covering: bringing up protection at the earliest opportunity, selling the problem, not the solution and ask the question "walk me through..."

As mentioned in the podcast, the 7 Families' 10-year anniversary is now out, please watch these powerful stories by using the link below.

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• Monday 23rd September - "The case for income protection – mindset matters"
• Tuesday 24th September - "How to sell less income protection - common mistakes and how to avoid them"
• Wednesday 25th September - "How to grow your business – knowing your clients"
• Thursday 26th September - "The business of protection – preparing advisers to excel"
• Friday 27th September - "Delivering value - the full package"

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Produced and edited by SEA Studios