• S14E3: Finding and Maximizing Your Trust Premium: The Process

  • Jul 16 2024
  • Duración: 33 m
  • Podcast

S14E3: Finding and Maximizing Your Trust Premium: The Process

  • Resumen

  • In this episode, we move from theory to practice. Learn how to identify the highest trust premium in your industry and discover the behaviors you need to change to attract high-trust customers. We'll also explore strategies to retain existing customers, even against competitors offering discounts. Using W. Edward Deming's wisdom, "If you can't describe what you are doing as a process, you don't know what you're doing," we'll outline a step-by-step process and introduce the Trust Habits method to build trustworthiness and maximize your trust premium. Tune in for practical steps to elevate your business's trust level and increase your Trust Premium.

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