In today's episode, we have a special guest, ⁠Danielle Curtis⁠, Exhibition Director of ⁠Arabian Travel Market (ATM)⁠ one of the leading travel and tourism events in the Middle East. With an average attendance of 40,000, ATM has established itself as a prominent platform in the region.

In this episode, we delve into the theme of "Working Towards Net Zero" and explore how Arabian Travel Market and the travel industry in the Middle East are embracing sustainability.

During our conversation, I ask Danielle about two key aspects.:

Firstly, we discuss how Arabian Travel Market and the broader travel and tourism industry in the Middle East are approaching sustainability. Danielle shares valuable insights into the strategies being employed and sheds light on the progress being made.

Secondly, Danielle provides us with inspiring examples of best practices and success stories with "Sustainability and ATM Event". Her expertise and exceptional communication skills shine through as she articulately explains the strategies and covers a significant amount of ground within the 15-minute episode.

It's worth noting that this episode was recorded just before ATM went live, offering listeners a unique opportunity to gain insights into the sustainability journey of REED exhibitions, from strategic planning to implementation.

Prepare to be informed and inspired as we explore the efforts and achievements in creating a more sustainable future in the travel and tourism industry.

Join us as we delve into this engaging conversation with Danielle Curtis.