In this episode, we delve into the murky waters of sustainability claims in the hospitality industry. Radhika Arapally hosts Wayne Mckinnon, CEO of Green Growth 2050 certification, to dissect the authenticity of hotel eco-initiatives through certification. They explore:

• Why certifications matter: Unmask the crucial role certifications play in separating genuine green efforts from mere marketing ploys.
• Green Growth 2050's edge: Discover what sets this certification apart from the pack, ensuring hotels walk the talk, not just greenwash.
• The green bottom line: Uncover the tangible benefits of certification, from cost savings to attracting eco-conscious clientele.
• Beyond leisure vs. business: Learn how different hotel types, from city-center hubs to sprawling resorts, can leverage certification for success.
• Net Zero support: Explore how certification paves the path to Net Zero goals and identify who takes the helm in achieving them.
• Corporate accountability: Investigate whether hotel chains are doing enough to reach Net Zero targets, and what needs to change.

This podcast is a great listen for hospitality professionals and conscious travelers alike. Join us as we navigate the complex landscape of sustainability claims and expose the true path to a greener future for the industry for Net Positive Hospitality