Join us as Calley Means, co-founder of TrueMed, shares his transformative journey from high-profile pharmaceutical consultant to major disruptor in the healthcare industry. Along the way, Calley explains how storytelling, tackling big challenges, and leading with passion have been pivotal in building a brand that grabs attention, drives systemic change, and fosters community.

Calley and Scott delve into a critical analysis of the pharmaceutical sector, with strategic insights on preventive healthcare and the paradigm shift from treatment to holistic wellness. Calley also shares personal anecdotes about the trials and triumphs encountered while building Truemed and spearheading a movement toward a healthier society. Discover more about his journey and insights in the new book he's co-authored with his sister, Dr. Casey Means, available on Amazon here.

02:00 - Who is Calley? (Ambassadors at dinner. Dog Letters. Sarah Palin)

14:20 - The World of Consulting (Food + Pharma. Opioid crisis. Regulatory capture)

22:50 - The Art of Storytelling (Great communicators. The zeitgeist)

29:10 - The Truth About Business School (Who goes to Harvard? Calculated risk)

37:20 - Launching a Start-Up (Seinfeld's advice. Finding your market. Anamolie)

47:20 - PR for Start-Ups (What's the story? Putting it all on the line. Fear of failure)

55:00 - Major Life Changes (COVID. Death. Upending the medical industry)

01:00:20 - Taking on the Healthcare Industry (Good Energy. Leading with your passion)

01:08:20 - How to Hire for a Start-Up (Truemed. Specialists. WHO method)

01:17:50 - Creating an Online Community (Going content crazy. Picking a platform)

01:23:20 - Building a Beloved Brand (Pick a fight. Mission-driven. Hire the right people)

01:28:20 - Building an Audience (Tucker, Russell Brand, Huberman. Framing)

01:34:20 - Ruffling Feathers (IRS. Status quo. Partners and platforms)

01:38:20 - The Secrets to Good Health (Myths. Movement. Final advice)