Did you know that Halifax is hosting this year's annual JUNO awards? What does this mean for Nova Scotia's Music Industry? This month on Matter of Fax, James and Alec are joined by the Executive Director, of Music Nova Scotia, Allegra Swanson. Allegra is a multi-talented arts professional, with a comprehensive knowledge of cultural media, and a passion for the music industry, with over a decade of experience in the non-profit space, and an extensive background in managing events.

Allegra discusses her role in organizing the JUNO Awards, and promoting Nova Scotia's music industry. As the Chair of the host committee for the Halifax 2024 JUNO Awards, coming up in March, Allegra dives into her experience with the process of bidding to be the hosts of the JUNO awards, and the importance of showcasing Canadian talent. Alec, James and Allegra have a culturally important discussion on the diversity of music in Nova Scotia, including traditional Celtic music and emerging genres like Hip Hop and Electronic Dance. Allegra also reminds us of the importance of supporting local talent, local music venues, and developing the next generation of artists in the region.

Alec and James discuss the potential for Nova Scotia artists to gain recognition at the JUNO Awards, and the impact it could have on the music industry in the province. Allegra highlights the potential for Halifax to become a Music City, with a focus on making it a livable and affordable city for artists.

Press play and dive into the conversation with Allegra, James, and Alec as they offer a perspective of the JUNOS which allows us to see it as not just for industry insiders, but for all Nova Scotian music fans!

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Follow Alec: https://www.instagram.com/aleccranston9/
Follow the Reddit Roundup threads: https://www.reddit.com/r/halifax/comments/18jd9nw/nothing_says_grand_reopening_like_discount_broth/

https://www.reddit.com/r/halifax/s/btAf0ArhMh

Connect with Allegra Swanson on LinkedIn: https://www.linkedin.com/in/ayoungvoice/