TOPIC: Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia

LENGTH: 31:36

HOST: Jason E. Carris

GUEST: Dr. Eric Gantwerker, a pediatric otolaryngologist and VP, Medical Director at Level Ex where he leads medical and educational strategy, directs CME and product development, and oversees the physician advisory board. Eric has a Masters in Medical Education from Harvard Medical School and specializes in applying emerging technology to medical education.

• 1:16, Level Ex is advancing the practice of medicine by learning through play
• 2:31, Dr. Gantwerker explains the pandemic accelerated the need for both asynchronous learning, as well as synchronous remote learning
• 6:15, Restricted access during the pandemic took its toll, but technology is stepping up and providing solutions to a lack of in-person meetings and learning
• 8:08, Dr. Gantwerker foresees a hybrid future for medical meetings and Med-Ed
• 10:05, Gaming is a $90 billion business
• 12:51, Med-Ed no longer needs the see one, do one, teach one model
• 14:44, Dr. Gantwerker runs through examples of video games for docs, including a dosing game that produced surprising results
• 16:08, More than 700,000 HCPs are spending 12+ minutes per engagement in the Level Ex platform
• 20:03, The average video “gamer” is 35 years old
• 21:21, Games can be tailored by medical specialty, therapy, experience level, etc.
• 25:27, The pandemic sparked an “unbelievable uptick” in interest in video games for docs
• 27:35, Dr. Gantwerker hopes Med-Ed will find a way to eliminate passive modes of information delivery
• 29:09, Medicine needs to shake off tradition and embrace technology adoption, innovation, and a new creativity

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next week: CMI Media Group's Ryan Burchinow hosts a roundtable of industry insiders from Reddit, Doximity, and Sermo in a captivating discussion of how medical media can best engage HCPs via social and multimedia. The easiest way to know when the next episode drops is to subscribe or follow the podcast.

Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.