In this episode of The Articulate Fly, host Marvin Cash sits down with the multi-talented Greg Senyo—fly designer, author, outfitter and all-around fishy dude. From his early fishing memories in Girard, Pennsylvania, to building his brand, Schultz Outfitters and Montana Fly Company, Greg shares a candid look at his journey. They also discuss his latest endeavor, the Pack Mule 300, and Greg's unfiltered opinions on the fly fishing industry.

Greg reminisces about his early mentors and the traditional trout opener in Pennsylvania, sharing how these experiences shaped his passion for fly fishing. He talks about his transition to fly fishing, inspired by his best friend, and how he bought his first fly rod at a local buyer's fair. Greg also highlights the influential figures in his life, like Clyde Murray, who helped elevate his fly tying skills.

The conversation shifts to Greg's extensive career in the industry, from guiding and outfitting to developing signature flies and materials. He discusses his work with major companies like Orvis and Hareline, and how these opportunities helped him build his reputation. Greg also opens up about his decision to sell Steelhead Alley Outfitters and the importance of staying true to his character.

Marvin and Greg dive into the challenges and pet peeves of the fly fishing industry, touching on topics like social media, industry trends and the devaluation of talent. Greg shares his thoughts on the direction of the industry and the importance of maintaining authenticity.

Greg also talks about life changes, including his shift in priorities after starting a family and overcoming serious health issues. He shares the motivation behind his Pack Mule 300 charity hike, which raised funds for his sons' high school lacrosse teams, and the importance of setting an example for his kids through hard work and determination.

Don't miss this episode packed with honest insights, industry wisdom and a touch of humor as Marvin and Greg explore the highs and lows of a life in fly fishing.

Thanks to TroutRoutes for sponsoring this episode. Use artfly20 to get 20% off of your TroutRoutes Pro membership.

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