In this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro.

SaaS CMO Pro helps you learn B2B SaaS and AI marketing with fun and easy-to-understand videos.

Previously, Bill was the CMO at Slack and Zendesk. Before that, he held the title of SVP of Marketing at Salesforce.

Bill shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.

The discussion covers essential strategies for building a marketing career, navigating career pivots, and capitalizing on emerging opportunities like AI.

Bill emphasizes the importance of continuous learning, staying employable, and managing stakeholder relationships.

This episode concludes with practical advice for aspiring marketing leaders, including managing work-life balance, leveraging career opportunities, and understanding AI in modern marketing.

Connect with Bill on LinkedIn - https://www.linkedin.com/in/bmacaitis/
Subscribe to SaaS CMO Pro Newsletter - https://www.saascmopro.com/
Subscribe to SaaS CMO Pro YouTube Channel - https://www.youtube.com/@SaaSCMOPro/

00:00 Introduction

00:46 Bill Macaitis' Career Journey

05:28 Transitioning to B2B SaaS

11:12 The Importance of Career Pivots

13:59 From Individual Contributor to Director

21:09 Building Relationships with Stakeholders

21:52 The Visibility of Marketing

22:18 Climbing the Marketing Ladder

23:58 The Importance of Continuous Learning

29:00 Navigating Career Choices in B2B Marketing

34:14 Lightning Round: Quick Tips and Recommendations

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/