“I am probably the consumer from hell when it comes to this stuff, and I do like to believe that I’m fighting on behalf of other people. Some sort of consumer rights, compliance vigilante.” -Christian Hunt

If you’ve ever spotted a road sign that makes no sense at all, or been sent round in circles trying to cancel a TV subscription, you’re not alone. Society relies on us complying with rules on a daily basis, but sometimes the rules laid out for us are confusing.

Christian Hunt is an expert in compliance and risk management, and the author of Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance. From the funny to the deadly, he’s been analysing many of these peculiar rules through his Compliance in the Wild series on social media, spurring his fans to send in examples of their own.

This episode explores the impact these compliance faux pas have on consumers and the general public, and why we should make it our duty to call businesses out on this stuff. We hear how Christian’s method of crowdsourcing content allows him to take bigger creative risks and evolve his message. And we explore some of the challenges writers face and how Christian is dealing with them.

In this episode, you will learn:

• How to evolve and adapt your message after your book has been written.
• How to deal with criticism and stop overthinking failure.
• Why audience connection is so valuable to a creator.

Find out more about Christian Hunt here.

Hear Mark interviewing Christian about his book on his own podcast, Human Risk.

Your host is inkjockey founder Mark Heywood.

Behind The Spine is an inkjockey production and the audio accompaniment to The Writing Salon. Sign up for the newsletter here.

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You can view the full transcript here.

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