Episodios

  • SEO A to Z - part 16 - "Niche to Noindex"
    Jul 29 2024

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    Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of Google's Helpful Content Update on the niche site community. We’ll break down how to capitalize on your interests, navigate the challenges posed by named updates, and leverage naked links for exact match domains. Plus, you’ll get my take on why the niche site industry still holds immense potential despite recent setbacks.

    We'll also explore the critical importance of maintaining a consistent name, address, and phone number (NAP) for local SEO success, and delve into the fascinating world of Natural Language Processing (NLP). Discover how NLP can help you understand your audience's intent and enhance your SEO strategy. With over 20 years of SEO experience, I’m here to share the insights, strategies, and tips that can help you stay ahead in the ever-evolving world of search engine optimization. Tune in and equip yourself with the knowledge to thrive in the SEO landscape.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    13 m
  • SEO A to Z - part 15 - "Main Content to Multivariate Test"
    Jul 26 2024

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    Could your website be underperforming without you even knowing it? Today, on "SEO is Not That Hard," I'm Ed Dawson and we're going to unlock the secrets behind effective SEO strategies that can transform your online presence. This episode kicks off with the power of main content (MC) and why it's the lifeblood of your webpage, driving user engagement through text, images, videos, and interactive tools. We’ll demystify the dreaded manual penalties from Google and walk you through actionable steps to safeguard your site’s ranking. Plus, we'll break down what marketplaces like eBay and Amazon mean for your SEO strategy and clarify the role of merchants in affiliate marketing to help you maximize your traffic.

    But that's not all! We'll expose the clandestine tactics black hat SEOs use to shield their "money sites" from penalties, revealing how they cleverly spam tier one links to boost their rankings without directly touching their main site. Next, get ready to elevate your optimization game with an in-depth look at multivariate testing. Discover how this advanced technique outperforms traditional A/B split testing by analyzing multiple page versions simultaneously, giving you quicker, more comprehensive results. Whether you're a seasoned SEO expert or just starting out, this episode is packed with insights that can take your website to new heights.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    15 m
  • SEO A to Z - part 14 - "Link Profile to LSI Keywords"
    Jul 24 2024

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    Ready to unravel the secrets of SEO and skyrocket your website’s rankings? Join me, Ed Dawson, on "SEO is Not That Hard" where we demystify SEO from link profiles to LSI keywords. Discover how your website's link profile can either boost or harm your SEO efforts and understand the risks involved in link selling and link spam, including the dreaded Google penalties. We'll also delve into the world of large language models like ChatGPT and underscore the importance of fact-checking AI-generated content to ensure accuracy.

    But that’s not all—get ready to master local SEO and keyword strategies that can put your business on the map. Learn the essentials of boosting your visibility in local search results, leveraging Log File Analyzers for valuable site performance insights, and harnessing the power of long-tail keywords for new websites. We’ll also clear up the confusion around LSI keywords and their role in modern semantic SEO. Don’t miss out on these actionable tips and expert insights that can elevate your SEO game to new heights!

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    15 m
  • SEO A to Z - part 13 - "Landing Page to Link Juice"
    Jul 22 2024

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    Unlock the secrets to creating powerful landing pages and mastering lead generation with insights from Ed Dawson, the seasoned expert behind KeywordsPeopleUse.com. We'll guide you through the dual roles of landing pages, explaining how they can be both the first point of entry and specialized tools for targeted marketing. Learn the art of collecting pre-qualified contact details for high-value services, and discover how offering enticing lead magnets like ebooks or online tools can supercharge your email list and facilitate effective follow-up marketing.

    Ready to elevate your link-building game? We’ve got you covered! Understand the fundamentals of internal, external, and backlinks, and learn how to craft enticing link bait that naturally attracts high-quality links. We also discuss the ethical implications of link building versus the perilous path of link buying, which can lead to Google penalties. Finally, grasp the concept of link equity and how the value of a link can significantly boost your site’s rankings. This information-packed episode is your blueprint for superior SEO strategies and a stronger online presence.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    15 m
  • SEO A to Z - part 12 - "Keyword Cannibalization to Keyword Volume"
    Jul 19 2024

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    Are you inadvertently sabotaging your SEO efforts by targeting the same keywords across multiple pages? Join me, Ed Dawson, as we unravel the mysteries of keyword cannibalization and reveal how consolidating your content can significantly boost your rankings. We'll introduce you to the power of keyword clustering, a game-changing technique that groups related keywords to optimize your content effectively. Plus, discover how tools like Keywords People Use can simplify this complex process and supercharge your SEO strategy.

    Switching gears, we delve into the art of crafting effective keyword strategies. Learn why focusing on the intent behind searches, rather than outdated keyword stuffing, is crucial for attracting genuinely interested users. We'll explore how a question-centric approach can elevate your content and debunk the myths surrounding keyword volume metrics. Our insights on broad topic areas and content creation priorities will help you refine your SEO tactics and achieve better results. Don’t miss these invaluable tips to enhance your SEO game and drive meaningful traffic to your website!

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    16 m
  • SEO A to Z - part 11 - "Image Sitemap to Javascript"
    Jul 17 2024

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    Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This episode delves into the essentials—image sitemaps, the power of backlinks, and the ever-evolving tactic of using infographics for link baiting. Get ready to elevate your SEO game with practical advice and actionable tips that will ensure your content stands out.

    But that's not all. In the second chapter, we tackle the nuanced world of search intent and information gain to help you stay ahead of the curve, especially in an age where AI-generated content is on the rise. Learn about a groundbreaking 2022 Google patent on dynamic search result reordering and how understanding different types of search intents—informational, navigational, commercial, and transactional—can guide your content creation process. Plus, discover why internal linking is more than just a navigational aid, but a crucial factor for enhanced user experience. This episode is packed with insights that will provide you with a competitive edge in the SEO landscape.

    Links to resources mentioned in this podcast:

    - SEO Glossary
    - SEO Glossary I
    - SEO Glossary J
    - Guide to Internal Links

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    14 m
  • SEO A to Z - part 10 - "H1 to Hub & Spoke"
    Jul 15 2024

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    Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your website. You'll also learn the difference between head terms and long tail keywords, and why the latter might be your ticket to better monetization.

    But that's not all! We delve into the essentials of web design that can enhance both user experience and SEO. From understanding the hierarchy of header tags to the implications of Google's Helpful Content Update, you'll gain practical tips that can be implemented right away. The episode also covers the technical nitty-gritty, such as the complexities of web hosting and the importance of hreflang tags for multilingual sites. Plus, discover the hub and spoke content marketing model to boost your topical authority. Tune in for a jam-packed episode filled with actionable advice to elevate your SEO game.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    15 m
  • SEO A to Z - part 9 - "Google Patent Applications to Guest Posting"
    Jul 12 2024

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    Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ranking algorithms. Discover how to use Google's specialized search engine for patents to your advantage. We’ll also demystify the role of Google quality raters and their comprehensive guidelines—a must-know for anyone serious about SEO. Plus, learn actionable tips to boost your local SEO through positive Google reviews and navigate the controversial concept of the Google sandbox with insights from my personal experiences.

    But that's not all; the second half of the episode is a treasure trove of essential Google tools and guidelines. Get acquainted with Google Search Console for monitoring your site’s performance and Google Search Essentials for best practices. From leveraging Google Suggest for effective keyword research to mastering Google Tag Manager and Google Trends, you'll find practical advice to optimize your site. We also dissect the impacts of Google Updates on your rankings, the role of Googlebot in crawling your pages, and introduce the intriguing concept of GPT in AI. Finally, we explore the grey areas of SEO tactics that sit between black hat and white hat practices. This episode is packed with invaluable insights to help you navigate the complex world of SEO and take your website to the next level.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Twitter @channel5

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    Más Menos
    15 m