In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content?

Key Episode Takeaways

• Importance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.
• Experience vs. Expertise: The similarities and differences between these two components.
• Demonstrating Experience: Tips on showcasing real-life, first-hand experience in your content, i.e. prove it!
• Creating Quality Content: The importance of creating original, helpful, and truthful content.
• Context Matters: How the relevance of experience and expertise varies depending on the topic.
• Building Trust: How links and mentions from trusted outside sources are crucial for building trust.

Practical Tips

1. Use the First Person: Share your personal experiences directly.
   • Example: “Using Python for 365 days in a row has taught me this…”
2. Provide Tangible Proof: Show evidence like photos, videos, and links to relevant publications or awards.
   • Example: Upload a video of testing products or participating in relevant activities.
3. Create High-Quality Content: Focus on writing informative, engaging, and well-researched articles.
   • Example: Detailed comparisons, original research, and in-depth reviews.
4. Collaborate with Industry Experts: Enhance your authority by associating with recognized figures in your field.
   • Example: Guest posts, interviews, and participation in seminars or conferences.

Stay tuned for the next episode in June, where we will cover the remaining components of E-E-A-T: Authoritativeness and Trustworthiness.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).

Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO rankings. She also offers a few insights on how to improve each metric, such as optimising images and videos, minimising redirects, and ensuring page responsiveness.

The episode emphasises the importance of user experience in website design and SEO, highlighting that Google is increasingly prioritising user-centric metrics.

Collaboration between marketers and web developers to optimise core web vitals is essential, and will ultimately enhance overall user experience.

So, if you're a beginner to technical optimisation, have a listen to this brief episode!

Check out our other episodes: https://www.geekytech.co.uk/seo-unfiltered-podcast/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.

Here's a cheatsheet of today's discussion:

1. Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.txt file and ensure no crucial pages are accidentally set to no-index.
2. Site Structure: Simplify your site's navigation. A well-structured site aids both users and search engines, boosting your SEO score.
3. Internal Linking: A smart internal linking strategy not only enhances user experience but also strengthens your site's SEO. Be logical and helpful, and guide visitors through your site's content in a way that feels natural and intuitive.
4. Anchor Text: The right words can increase relevance and authority, but overdoing it can have a negative impact.
5. Core Web Vitals: Improving loading times, responsiveness, and visual stability can significantly impact your rankings.
6. Quality Content: Never underestimate the power of compelling content. It should be readable, informative, and aligned with your audience's search intent.
7. Search Intent: Align your content with the intent behind search queries. Understanding why users search for specific terms helps you create content that satisfies their needs.
8. Topical Authority: Establish yourself as an authority in your field by consistently producing high-quality content related to your niche. (No surprise there.)
9. Backlink Optimisation: High-quality backlinks are SEO gold. Earn them by creating valuable content and engaging with your community authentically.

Helpful Links

• Geeky Tech's On-Page SEO Best Practices
• Ep 3.1: Taking a Closer Look at Link-Building Strategies
• What Google’s 2023 Helpful Content Update Means for Your B2B Site

Implement these strategies and watch your site climb the rankings. Here's to your success! Now go forth and optimise!

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓