Sponsor:

This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control.

Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.

There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.

Follow Nikki

• Follow Nikki on LinkedIn
• Follow Nikki on Twitter
• The Non-wanky SEO Course

Time stamps

• 00:00:04 - Intro

• 00:01:05 - Majestic ad

• 00:06:12 - Interview with Nikki Pilkington

• 00:07:04 - Why is education important in SEO?

• 00:10:40 - Avoid using jargon, this won’t attract new clients

• 00:14:45 - Don’t be afraid to share tips and advice on social media

• 00:16:46 - Nikki’s experiences in the early days of SEO

• 00:18:35 - Don’t gatekeep information

• 00:20:15 - Testing and experimenting is a great way to learn

• 00:21:45 - Educate web designers to add Google Search Console from day one

• 00:25:45 - SEOs can learn a lot from developers and designers too

• 00:27:25 - PPC and SEO teams should work together

• 00:31:36 - Recurring clients

• 00:33:23 - Educating clients about SEO

• 00:35:55 - Explain why SEO things matter, rather than just telling

• 00:37:00 - Use plain English not jargon

• 00:41:00 - SEO isn’t a dark art!

• 00:43:53 - The Google API leak

• 00:51:27 - AI is useful but it’s not the be all and end all

• 00:52:35 - Vanity metics vs what actually matters

• 00:54:32 - The power of word of mouth

• 00:57:18 - Google’s tagline - Don’t be evil

• 00:58:45 - Who to learn SEO from and who to follow

• 01:01:05 - Even small details can lead to new discoveries

• 01:06:42 - Other SEOs to follow on Twitter

• 01:08:25 - Where to follow Nikki

• 01:09:22 - Outro