SEO in 2023 Por arte de portada

SEO in 2023

De: Majestic.com
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  • Resumen

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodios
  • Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku

    Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku
    Jul 17 2024

    David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google.

    Talking points include:

    What do you mean by Social Media SEO?

    How do people begin their searches on social media?

    How do you track this?

    How can you determine the most appropriate content ideas to be targeting?

    How do you optimise for social media?

    Where does this fit into the customer journey?

    Do you find that people use Google search as well, further down the buyer journey?

    Can you determine keyword volumes?

    How can you forecast likely results based on what you intend to target?
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    19 m
  • Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker

    Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
    Jul 10 2024

    David and Naomi discuss the importance of using your internal data to find exactly what your customers want.

    Talking points include:

    What internal data should you be utilising?

    What are examples of wishes that you’ve discovered that customers are looking for?

    What sort of experience are you talking about when you’re saying that this is what you should use to address this?

    What systems and tools do you use to make this procedure more effective?

    What measurable impact does this have on SEO?

    Competitors - how do you know that their content is hitting it out of the park?
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    17 m
  • Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

    Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
    Jul 3 2024

    David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.

    Talking points include:

    What is the built-in failure cycle?

    What causes it?

    What can you do to stop it and change it?

    What are examples of campaigns that delight a client?

    How do you make this more likely to happen in the future?

    How do you replicate this or automate this?
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    17 m
Marketing Economía
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Lo que los oyentes dicen sobre SEO in 2023

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Great content

Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

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  • Total
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    4 out of 5 stars
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From an SEO - Good & Quick Information

I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

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