In the fast-paced world of social media, it's easy for vegan business owners and entrepreneurs to feel the pressure to constantly share their lives and business ventures with the world. But is this always the best approach? In this episode, we dive into the importance of setting boundaries between your personal life and your business brand in the online space.

While it's essential to create an authentic connection with your audience, it's equally vital to protect your personal space and prevent burnout. We explore the significance of finding a balance that allows you to share glimpses behind the scenes without compromising your privacy.

Join us as we share practical tips for navigating the lines between public and private sharing on social media platforms. Learn how to differentiate the content you post for personal profiles versus business platforms, and how to tailor your posts to suit the preferences of your audience.

We also delve into the concept of finding your unique balance, setting clear boundaries, and staying true to your values as a vegan entrepreneur. By the end of this episode, you'll be equipped with three essential questions to ask yourself when the lines between personal and business life start to blur.

Discover the key to managing your online presence effectively while safeguarding your personal time and space. Tune in now to learn how to strike the perfect balance between privacy and building your business brand.

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/content-marketing/private-or-public-setting-your-business-boundaries

Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/

Quote

You deserve to have a space for you – a place in time where you can let your guard down, and you don't have to filter or be concerned about how you'll be perceived in the moment. We all deserve that space, where it's okay to just be in the moment and not be evaluated all the time. But if we start to blend our lines, if we start to feel like everything we do is for public consumption, we can lose ourselves, and we can lose opportunities to enjoy time with friends, families, and loved ones. What can happen is our businesses can consume us.

-Stephanie Redcross West

Notes:

😇 [01:05] Setting boundaries in your social media marketing, business and private life.

✍🏾 [02:39] Lesson focus important for everyone: write down your rules.

🥅 [07:54] Making space for personal time and experiences can lead to more authentic interactions.

[13:22] How to step away from social media: evaluate how your social media affects you.

🎯 [15:39] Identifying if you are in burnout or heading in the wrong direction and reflecting.

🫨 [16:22] Business vs private boundaries: getting too deep into your business consumes you.

🤩 [18:22] What inspires you and what do you love outside of your business?

🌞 [20:00] The way to stand out is to be fully you and authentic to yourself: sharing vulnerable moments.

🗝️ [24:00] Key activity about your content: categories of information you want to share.

🚶🏾‍♀️ [26:02] Walk, run, sprint: walk on the path of your boundaries in next 30–90 days.

3️⃣ [29:18] Private or public setting boundaries for your business lesson: three questions to ask yourself.

⚠️ [31:35] Rules that keep you out of the danger zone: some guidelines to put in place.

Ready to navigate the exciting world of social media for your vegan business? Don't fret, we've got you covered! In this episode, we'll walk you through the major platforms and help you find the perfect fit for your brand.

Starting small is the key, so don't overwhelm yourself by trying to do it all at once. We'll guide you through each platform's strengths and the type of content they excel in. Whether you're all about visuals, storytelling, or quick updates, there's a platform that suits your style.

From the friendly connections of Facebook to the picture-perfect pins on Pinterest, we've got the inside scoop on what works best. Instagram, YouTube, Twitter, LinkedIn, and TikTok are all in the mix too, so you can choose the ones that resonate with your vegan business.

Take your time to find the right mix of platforms, and watch your audience grow as you build your brand's online presence. Tune in now and simplify your social media journey!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/social-media/driving-sales-via-social-media

Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community

Quote:

Social media is a marketing tool. It's not the success of your business. You have to balance the tools versus your objectives. Sometimes it's more important to get started, get active, get educated, and be successful – even in a small corner of the world – which may be a small corner of the social media world. Once you understand how these platforms work for your business you'll start to learn from your experiences and learn to apply them instead of thinking you have to have all the answers when you start.

- Stephanie Redcross West

Show Notes

😇 [01:04] You don’t have to be everywhere: picking the right platform for your brand.

👁️ [02:44] Lesson focus: for newbies starting the business – when decision fatigue kicks in.

🎯 [04:17] How you can get more from being targeted than going wide: knowing the nuances of each platform is very important.

🤔 [08:36] How to pick your platform: strategic thinking about data, type of content, and commitment level in figuring out where you can make an impact.

🦋 [13:40] Life of your content and traction: the difference between YouTube and other networks.

🏎️ [15:33] Sprint: choose your platform fast because posting is just a piece of the puzzle.

🌞 [18:38] Social Media From Scratch Course.

Description:

Join host Stephanie in this game-changing episode of the SKILLS Podcast as we delve into the world of efficient payment processes for your vegan business. It's time to build a strong backbone and make getting paid effortless and enjoyable for your valued customers.

Discover how a hassle-free payment process can set your business apart and drive customer loyalty. Stephanie shares actionable tips to simplify your payment flow, offering multiple options and empowering your customers with choices.

Building a strong infrastructure doesn't have to be daunting. Take it one step at a time, ensuring your systems align with your current business stage. Small upgrades can make a significant impact without overwhelming your resources.

Join us for this essential episode of the SKILLS Podcast and embark on a journey to simplify getting paid. Let's make the payment process a breeze and create an unforgettable customer experience together!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/proposals-invoicing-payments/building-backbone-for-your-business-taking-the-pain-out-of-getting-paid

Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/

Quote:

Growth isn't always about more - growth is truly about optimization. It's about looking at what you're doing and fixing it. This is really true for everything in your business. You have to spend time walking a mile in your customer's shoes. At times in our business, we get so deep in it – that is our perspective as the business owners, as the managers in these businesses, as the people who are responsible for delivering on the service and products – that we forget that we can't just look through that lens. The majority of the time, we have to switch the lens and look at the business and experience the business from the customer's perspective.

– Stephanie Redcross West

Show Notes
✌🏾 [01:05] Ensure that your purchase process is easy, simple and hassle-free for your customers.
👀 [04:01] Lesson focus for growing businesses: you need enough experience to make improvements - evaluate your sales processes.
📈 [08:08] Lesson focus for scaling businesses: make sure you don't have leaks in your sales process, getting paid process + check your analytics.
📌 [11:46] Importance of process mapping to simplify payment processes and reduce pain points for customers.
🤓 [14:37] How to work with invoices: reminders for invoices that are due, type of invoices.
🧠 [17:29] Payment processes are different on each platform: Stephanie’s solution for different platforms.
💲 [20:12] Adding different payment options to your website: hassle-free experience and quick purchasing time seals the deal.
🏃🏾‍♀️ [23:24] Sprint/run strategy: don’t wait, this is impacting your business on a daily basis.
⌚ [26:26] Taking minutes from the process: reducing friction by 20% is huge for your business.
🐌 [27:33] Something is slowing down your customers: list of things you can do to make your customer decide to purchase faster.
👓 [29:10] Growth is truly about optimization: importance of experiencing your business from a customer’s lens.
💰 [31:24] Finding money without getting into more marketing: generate more sales with quick changes.