Welcome to "Recipe for Success," the podcast that explores the journeys of trailblazers in the food industry. In this episode, we're thrilled to feature Ameen Fadel, Cofounder and President of Cedar Valley, a Canadian food manufacturer known for its authentic style pita chips made with better-for-you ingredients.

Ameen's entrepreneurial journey began at just 16 years old as a high school project. Together with his mother, he has transformed Cedar Valley into a fast-growing business, employing 16 people at their 5000 sq ft facility in Windsor, Ontario. The company has gained national recognition, appearing on CBC’s Dragons’ Den and earning accolades from TELUS Business, Desjardins, and the Food Network.

Recently named to Forbes 30 Under 30, Class of 2024, Ameen continues to drive Cedar Valley's success. Join us as Ameen shares his inspiring story, insights into building a successful food brand, and strategies for navigating the challenges of the industry. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable lessons and inspiration for achieving success in the food sector.

Website: https://cedarvalleyselections.ca/
Facebook: https://www.facebook.com/cedarvalleyinc/
Instagram: https://www.instagram.com/cedarvalleyinc/
Tiktok: https://www.tiktok.com/@cedarvalleyinc
LinkedIn: https://www.linkedin.com/in/ameen-fadel-48175514b/

If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

If you would like to be on the show, send us an email :

peter@skufood.com or susan@skufood.com

Keep informed and up to date about the latest news in the food industry, and follow us on social media:

• Join our weekly SKUFood newsletter
• Connect with Peter on LinkedIn
• Follow us on Instagram

Thanks for listening!

In this episode we are joined by Cheryl Donnelly, Senior Market Development Officer at Agriculture and Agri-Food Canada (AAFC). With 14 years of experience in international affairs at AAFC, Cheryl has been instrumental in driving market development strategies and initiatives in regions such as the EU and the Middle East. Her expertise extends to leading the modernization of AAFC's Canada Brand Program, aimed at promoting Canadian agri-food and seafood products on the global stage.

Cheryl has a proven track record of success, having led e-commerce and digital marketing campaigns in Japan and Vietnam as part of launching the Canada Brand internationally. Currently, she's focused on the Indo-Pacific region, devising strategic approaches to help companies capitalize on export opportunities.

Join us as Cheryl shares her insights into export trade, market
development strategies, and the importance of the Canada Brand in promoting
Canadian products globally. Whether you're a seasoned exporter or new to
international trade, this episode offers valuable lessons and strategies for
success in the ever-expanding global market.

Website: https://agriclient.powerappsportals.com/en-CA/home-accueil/

If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

If you would like to be on the show, send us an email :

peter@skufood.com or susan@skufood.com

Keep informed and up to date about the latest news in the food industry, and follow us on social media:

• Join our weekly SKUFood newsletter
• Connect with Peter on LinkedIn
• Follow us on Instagram

Thanks for listening!

In this episode, we're privileged to sit down with Eric, a seasoned leader with four decades of experience in the food and beverage industry.

With thirty-three years on the retail side, Eric has honed his skills in distribution center operations, health and safety, process improvement, and more. His diverse expertise spans from quality assurance to procurement, bringing a wealth of knowledge to the table.

But Eric's journey doesn't stop there. For seven years, he's lent his talents to the supplier side, excelling in sales and marketing roles. His contributions extend beyond individual companies, as he's actively involved in industry organizations like the CPMA and CFIA advisory board, where he's made a lasting impact.

Currently the Director of Sales and Business Development at Algoma Orchards, Canada's largest independent apple grower, Eric continues to shape the future of the produce industry.

Join us as Eric shares his insights, lessons learned, and the secrets to cultivating success in this ever-evolving field. Whether you're a seasoned professional or just starting out, this episode is sure to leave you with a recipe for success.

LinkedIn: https://www.linkedin.com/in/eric-biddiscombe-13692a46/

Website: https://www.algomaorchards.com/

If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

If you would like to be on the show, send us an email :

peter@skufood.com or susan@skufood.com

Keep informed and up to date about the latest news in the food industry, and follow us on social media:

• Join our weekly SKUFood newsletter
• Connect with Peter on LinkedIn
• Follow us on Instagram

Thanks for listening!