The American Data Privacy and Protection Act (ADPPA) is pending federal legislation in the U.S. House of Representatives that would for the first time impose comprehensive national standards for how companies manage consumers’ personal identifying information, or PII. 

The ADPPA is not the first data privacy bill ever introduced in Congress, but it is the first one to gain committee approval and be eligible to be heard in the full House of Representatives.  

The bill in its current state contains numerous tents of great interest to corporate compliance teams around the nation, including a private right of action that would allow consumers to file suit against data collectors and processors in federal court for damages, injunctions, litigation costs, and attorney’s fees for a data breach, data misuse, and not reporting on or deleting PII when requested. It would further give  consumers the right to access and review their PII collected by an organization, the right to fix any incorrect data contained there, and in most cases the right to have that PII erased. 

While most observers doubt this measure will become law, there is strong speculation that it could lay the groundwork for more successful privacy legislation in the near future. To help us unpack this complex legislation, we are joined by Joseph Duball, who covers all things data privacy for the International Association of Privacy Professionals. Joe will help us glean what is in this bill and how it could impact the data privacy landscape going forward at both the state and federal levels.