• SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza

  • Jul 25 2024
  • Duración: 39 m
  • Podcast

SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza

  • Resumen

  • Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment.


    Chapters


    00:00 Introduction and Background

    02:07 Building a Successful Pizzeria in a Small Town

    04:43 The Challenges of Operating in a Small Town

    07:01 Taking Care of the Team

    13:27 Menu and Offerings

    15:31 Homemade Recipes and Quality Ingredients

    17:03 Exploring Different Types of Ovens

    22:05 Pros and Cons of the Toast Point of Sale System

    27:23 Expanding with a Vintage Pizza Truck

    31:14 The Importance of Networking


    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -

    🌍 My website / blog - https://www.smartpizzamarketing.com

    🐦 Twitter - https://twitter.com/spmpod

    📸 Instagram - https://instagram.com/smartpizzamarketing

    📱 TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥 Facebook - https://www.facebook.com/smartpizzamarketing

    Learn from us: https://www.smartpizzamarketing.com/mastermind

    Work with us: https://www.smartpizzamarketing.com/work

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