Agronomist Deb Campbell of Agronomy Advantage joins us to talk about her work in Ontario, Canada. Deb has a great perspective as a Certified Crop Advisor who has worked directly with farmers for many years. As you’ll hear, she not only runs a thriving business, but also has been very involved on the Certified Crop Advisor Board of Directors, the Provincial Soil Action Group, AgScape, and many other entities. Deb talks about some of these responsibilities, and of course her thoughts and experiences with precision ag tools.

“We're running very quickly into a deficit of people in this industry, in this channel, from start to finish and thinking that we're gonna do that all with robotics and computers, I think is a fallacy. So trying to cultivate that next generation to spark some interest in pursuing agriculture from the perspective of CCAs, just I'm very passionate about that and trying to open doors for young people to get them started.” - Deb Campbell

• 1:50 - Meet Deb Campbell and learn about the Agronomy Advantage clientele and how she has integrated SWAT maps into their offerings for clients
• 3:56 - Get to know what technological opportunities producers in her area have available and how she helps clients choose which products will work best for them
• 5:43 - Explore her journey into precision agriculture and how she came to find and use SWAT Maps.
• 8:41 - Understand the pitfalls with yield data and the difficulties producers face with trusting their results
• 10:46 - Discover Deb’s journey from employee agronomist to independent business owner managing her team
• 14:48 - Deb shares her involvement in the Certified Crop Advisor of Ontario Organization and the mentoring program she helped to implement there
• 18:26 - Explore the Ontario Agriculture’s Soil Health and Conversation Strategy, who was involved in its development, the goals it is pursuing and the actions it supports going forward
• 24:45 - Discover how soil zones can also give insight into pest management