In our final special of the SWCHBAK Chronicles limited series, Michelle Johnson is joined by Cody Taylor and Alan from Death March Running Company. Based out of Colorado, they share their humorous and inspiring journey into the world of ultra-running. The conversation covers the origins of Death March Running, their experiences pacing and crewing, and the significance of community in the sport. The episode also highlights Michelle's recent venture, Switchback Collective, a shop featuring women-owned brands. With stories of races, training, and the inevitable hardships, this episode celebrates the spirit and camaraderie of the ultra-running community.

00:00 Introduction and Guest Overview

01:39 Matcha Addiction and Coffee Shop Woes

02:53 Introducing Cody and Alan from Death March Running Company

04:14 Switchback and Death March Collaboration

05:37 The Importance of Quality and Small Business Values

07:53 Trail Running Community and Partnerships

12:28 The Birth of Ultra Running Passion

16:43 The Magic and Misery of Pacing

27:15 Getting into Ultra Running

28:07 The Birth of Death March Running Company

31:01 Creating Unique Running Gear

32:22 Challenges and Triumphs of Running a Business

37:33 The Running Event Experience

41:06 Switchback Collective: A Women-Owned Business

47:32 Balancing Business and Running

55:59 Closing Remarks and Future Plans