This is episode 698.

Read the complete transcript on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Frame of Mind Coaching® process creator Kim Ades.

KIM’S TIP: “Grab a piece of paper and a pen and write down these two questions. Question number one, what do you really, really want right now more than anything? There’s two reallys there for a reason. Think about what you truly, deeply want. Not what is expected of you, not what somebody else wants for you, not what you think you should want, but what do you truly, deeply want? Question number two, what’s stopping you from having it right now? What’s getting in the way? Write down all the reasons, and that’s your first exercise. Start to look at those reasons and understand that they are your beliefs.”

This is episode 697.

Read the complete transcription on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with sales expert Dave Kurlan.

DAVE'S TIP: "People don’t buy presentations. Sales presentations are simply the same as political theater. If the selling was done properly, a person at a time, upfront, ahead of the presentation, the decisions have already been made. The lines have already been drawn, the presentation’s not going to change anybody’s mind. It’s just theater, where the people on the buying committee get to ask some great memorable question and impress their boss or their boss’s boss who happens to be in the room. There’s nothing you can do in a presentation that’s going to change that."

This is episode 696.

Read the complete transcription on the Sales Game Changers Podcast website.

Register for the September 13 Women in Sales Leadership Elevation Conference here.

Register for the IES Women in Sales Leadership Development programs here.

Today’s show featured an interview with Kim Lynch, Executive Vice President, Government Intelligence and Defense at Oracle.

KIM’S ADVICE: “Be in the market, be with your customers. I’m out there all the time. It’s the best way to develop that customer trust, to be able to understand their challenges. Being with them, walking the hallways, it’s so important, for all of us, the engagement with customers. You can’t over engage. That’s critical.”