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Ready to conquer your fear of sales and transform your business mindset? Join us as we uncover the secrets to mastering the art of selling without the anxiety. Viv and I dive deep into why many entrepreneurs shy away from sales and how you can shift your perspective to see it as an integral part of your business journey. We break down the difference between marketing and selling, illustrating how effective marketing can build strong relationships with potential clients, making the sales process less daunting. Using an engaging courtship analogy, Viv explains how creating interest and trust before the sales pitch can significantly reduce the fear of rejection.

But that’s not all—we also explore the unique concept of categorizing sales prospects as 'cats' or 'dogs' and how this understanding can revolutionize your approach. Discover how to read your prospects better and tailor your strategies to meet their needs effectively. We highlight the importance of self-belief, confidence, and genuine interactions in the sales process, emphasizing that believing in your product or service is crucial for success. Tune in to learn practical strategies for setting realistic expectations, building trust, and connecting authentically with your audience. This episode is packed with actionable insights to help you overcome the fear of sales and thrive in your entrepreneurial journey.

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Edited and produced by Donna Eade

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