Welcome to Ground Truth by Dogpatch Advisors, a podcast about company builders, leadership, and how operators use data to build the future of sales. Mercy Bell hosts Ground Truth alongside Kyle Williams and Ben Salzman. To learn more, check out www.groundtruthpod.com for other Ground Truth episodes and dive deeper into each story. 

In this episode, we talk to Kyle Porter, co-founder, and CEO of SalesLoft. Kyle shares with us how he’s managed to evolve and re-chart his course time and time again, to become one of the most influential voices in the sales world. What first started as an ambitious but demanding video-game business eventually transformed into a groundbreaking application of data. Kyle never stopped pouring his heart into his dreams to create his own business. A natural entrepreneur, he has helped numerous companies shift their attention to their customers, and — by enabling the human side of sales with data-based automation — he was lucky enough to find the equilibrium he’s been seeking for years. 

Podcast Summary: 

00:54 - Kyle’s fighter mentality, the pursuit of an authentic college experience, and embracing the entrepreneurship tingle. 

06:44 - Kyle’s unstoppable selling genius, teaming up with an entrepreneurship veteran, and the birth of SalesLoft.

19:50 - The awaited launch of Cadence and how organizational health led SalesLoft to exponential growth.

22:59 - The acquisition of Noteninja and the explosion of conversation intelligence to add value to the customers’ experience. 

26:02 - On Cadence’s exceptionally personalized sales experience for their customers, and how they have built trust among their network.

30:31 - Did the “data” really say that?: the “noise on LinkedIn” and Kyle’s predictions on the future of sales.

Credits

GroundTruth is a production of Dogpatch Advisors. This episode was written by Jack Buehrer from Campfire Labs, sound engineering and studio space provided by TJ Bonaventura and Julian Lewis from StudioPod, editing and mixing by Nodalab, and video production by Nick Shaheen from Above Treeline Studios.