Episodios

  • Navigating Flow Errors as a New Salesforce Admin
    Sep 11 2025
    Today on the Salesforce Admins Podcast, we talk to David Simpson, Salesforce Admin at the 1916 Company. Join us as we chat about his process for troubleshooting Flow errors and his unexpected path into the Salesforce ecosystem. You should subscribe for the full episode, but here are a few takeaways from our conversation with David Simpson. Why can Flow errors be so intimidating? If you’ve ever received an emergency ticket from a user because they’ve encountered a Flow error, you know just how cryptic they can be. It’s not always clear at first glance what’s going on, or what your user can do to fix it. What’s more, if you’re hearing about an error from a user, that means it’s made it to production. So now you need to start worrying about your testing and anything else that might pop up. And oh yeah, you need to fix the dang thing, too. That’s why I was so excited to sit down this week with David Simpson. He’s doing a Dreamforce presentation about how to better navigate Flow errors and how to prevent them from happening in the first place. Five steps to resolve a Flow error David breaks down the process of fixing a Flow error into five steps: Gather information about the Flow error. What’s in the error notification? Is it specific to a particular user or record? Try to replicate the error in a sandbox environment. Find the fix. Test the fix in your sandbox, and test for any similar scenarios. Push your fix to production. David emphasizes the importance of communicating with stakeholders at every stage of your solve. You don’t need to share every single detail, but you want to make sure your user knows that you’ve identified the error, how long it will take to fix it, and if there are any workarounds in the meantime. Reach out to the community We also discuss David’s path from finance into the Salesforce ecosystem. He started out as a staff accountant, but when he was asked to take over some of the Salesforce administration duties, he realized he loved working with the platform far more than burying his head in spreadsheets. Finally, I ask David about his top tips for getting better at solving Flow errors. He points to the Trailblazer community and Salesforce help articles as two of his best resources. However, he also suggests getting hands-on in a sandbox by trying to build things that might break. It’s a low-risk way to flex your problem-solving skills and will give you valuable experience for when a real error ends up in production. Make sure to listen to our full conversation for more from David about how to solve Flow errors. And don’t forget to subscribe to the Salesforce Admins Podcast so you never miss an episode. Podcast swag Salesforce Admins on the Trailhead Store Learn more Navigating Flow Errors Session at Dreamforce True to the Core Deep Dive: Flow Testing and Debugging Test or Troubleshoot Flows With the Flow Builder Debugger Admin Trailblazers Group Admin Trailblazers Community Group Social David on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike: Ever had a flow error throw your day off track? You're not alone. This week on the podcast, we welcome David Simpson, Salesforce Admin at the 1916 Company who's bringing his session from Dreamforce navigating flow errors as a new admin right into your old earbuds. David's going to walk us through his process for troubleshooting errors, he shares tips for smarter flow testing, and we even talk about his unexpected path from finance into the Salesforce ecosystem. Now, if you've ever stared down an Apex exception email and wondered what is this trying to tell me? I promise you this episode is for you. So with that, let's get David on the podcast. So David, welcome to the podcast. David Simpson: Thank you for having me. Mike: Let's get started with what you do in the Salesforce ecosystem and the topic you're going to talk about at Dreamforce this year. David Simpson: Sounds good. My name is David Simpson. I am a Salesforce Administrator at the 1916 Company. I have been an admin for a little over eight years now and a flownatic for over five years now, and my session is Navigating Flow Errors as a New Salesforce Administrator. Mike: Okay, do you have a robe? David Simpson: I had a cape from being an awesome admin back at Dreamforce 2018, but that has been lost in multiple moves. Mike: Okay, well I'll say this publicly. I have an extra one in my basement and I'm going to get it after this podcast. You getting the cape back. David Simpson: Sounds good to me. Mike: So there we got that solved and all 35 people who are listening are like, cool, David's getting a cape, what else can I learn? But I saw your session. So navigating flow errors as a new administrator. I think for me, I've built demos for Flow. I am nowhere near Jennifer Lee level, Jennifer Lee's admin evangelist on my team. I think she knows...
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    23 m
  • How Can Admins Use Slack to Manage AI Agents More Easily?
    Sep 4 2025
    Today on the Salesforce Admins Podcast, we talk to Jim Ray, Director of Developer Relations and Advocacy at Slack. Join us as we chat about enhancements to Workflow Builder, the Slack features everyone should be using, and the future of AI and Slack. You should subscribe for the full episode, but here are a few takeaways from our conversation with Jim Ray. Usability upgrades to core Slack features Jim and his team have been improving the core Slack experience. “We’ve really been focusing on those little paper cuts, the smaller features that just never quite made it into the next release,” he says. So essentially, Slack is a little better everywhere. One area they’ve focused on is Workflow Builder. In particular, they’ve added new branching functionality—allowing admins to create conditional paths like “if/then” logic. They’ve also been hard at work upgrading canvases and lists. With new data like AI-generated meeting notes, canvases provide a central place for all the relevant information. Jim also urges you to check out lists as a sort of “semi-database” for data you want handy in Slack. Slack’s AI vision centralizes agent interactions For Jim, Slack is one of the best tools to interact with and fully take advantage of the AI agents you build with Agentforce. It’s already the place your team communicates with each other, so why not be able to loop in AI teammates? “In the same way that Slack is the single place where every person in your organization is communicating, now it's the place where you're all working with those agents,” Jim says. And so his team is looking at how Slack can bring together every AI agent your team uses, whether they’re built in Agentforce or another third-party platform. Dreamforce 2025 will spotlight Salesforce-Slack integration I asked Jim for a sneak preview of what he has in store for Dreamforce 2025, and he did not disappoint. We’ve come a long way with tools like Salesforce channels and the ability to deploy an Agentforce agent directly to Slack. Now his team is working on ways to deepen the integration. So look for improvements to search and embedded Salesforce data in the coming year. There are so many more great insights into how you can get the most out of Slack in the Agentforce era, so be sure to listen to our full conversation with Jim. And be sure to subscribe to the Salesforce Admins Podcast so you never miss an episode. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Admins Podcast Episode: What Can Salesforce Admins Do with Slack Integrations? Heroku Admin Trailblazers Group Admin Trailblazers Community Group Social Jim on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike: Welcome to the Salesforce Admins Podcast. This week we're catching up with Jim Ray from Slack because it's very conversational. He's going to walk us through what's new in Slack from major releases that you may or may not have been paying attention to on Workflow Builder, Lists, and Canvases to, of course, all of the latest around AI and Agentforce. Plus, we're going to talk about what's coming at Dreamforce this year and how admins and developers like yourself can get the most out of Slack. So whether you're all in on automation or just exploring Slack's potential, I promise you there's something here for you. So you've already got those earbuds in? Let's get Jim on the podcast. So Jim, welcome back to the podcast. Jim Ray: Mike, thanks so much for having me. It's a pleasure to be back. I'm excited to talk to admins and maybe we'll talk a little bit about what's coming at Dreamforce. Mike: I mean all the things, because it's not that I didn't want you back sooner. It's just a really big platform and there's so many things to talk about. Jim Ray: Of course. Mike: But we use Slack every day at Salesforce and a lot of our customers do too. So it's been a while since we've chatted, but what's some of the big stuff that Slack has come out with this year that admins should be excited for if they haven't been paying attention? Jim Ray: Oh, that's such a great question, and obviously we use Slack every day as well, and nobody uses Slack quite like Slack uses Slack. Mike: Oh. Jim Ray: And I think that's probably true for Salesforce in some ways too. But we've been really excited to talk to some of our admins. We're continuing to learn more about the Salesforce developers in particular, and so always excited to hear about the use cases there. A few exciting things that have come out recently that I think will be pretty interesting. So our Workflow Builder product, so this is our no-code automation product that's built right into Slack, I think that's probably something that a lot of Salesforce admins and Slack admins are using. I like to think of Workflow Builder as the front door to the platform. And it's certainly adjacent to ...
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    23 m
  • What Is True to the Core Deep Dive?
    Aug 28 2025
    Today on the Salesforce Admins Podcast, we talk to LeeAnne Rimel, Senior Director of Admin and Developer Strategic Content at Salesforce. Join us as we chat about True to the Core Deep Dive and how it will give Salesforce Admins more chances to engage with product leaders, ask questions, and influence the roadmap. You should subscribe for the full episode, but here are a few takeaways from our conversation with LeeAnne Rimel. True to the Core with a spin If you’ve been to a Dreamforce or TDX, you’re probably familiar with True to the Core. Typically, it’s a keynote session with Salesforce product leaders where you can get key insights and engage them in a Q&A. However, as LeeAnne points out, we’ve noticed over the years that there isn’t always time to go deep on a particular topic. That’s why we’re launching a special monthly video series, True to the Core Deep Dive. Each month, we’ll focus in on one core Salesforce Platform product area, with product leaders there to answer questions and really get down to the nitty-gritty. First episode focus: Setup and user access management For our first episode, we looked at the most highly voted topic area on IdeaExchange: Setup and user access management. So we sat down with Senior PMs Cheryl Feldman and Elizabeth Martin to walk through recent feature updates and look at what’s on the roadmap. The highlight was definitely the 40-minute question and answer section, which really let us go so much deeper than your average keynote session. Other product owners Larry Tong and Laurent Kubaski were firing away answering even more questions in the chat. If you missed it, be sure to check out the video on LinkedIn or YouTube. We need you to help pick future topics If LeeAnne wants you to take one thing away from this episode, it’s that we need you to help us pick future topics. That’s right, this series is all about transparency and that includes topic selection. So each episode ends with a survey to determine what next month’s episode will be about. “I read every single comment,” LeeAnne says, “we read all of the feedback and it directly informs every episode we’re going to put together.” So tune in next month for the first community-chosen topic, Flow testing and debugging, and help us figure out what to look at next. Be sure to listen to the full episode for more from LeeAnne about what she’s working on for Dreamforce. And don’t forget to subscribe to the Salesforce Admins Podcast to catch us in your feed every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Admins Blog: Introducing True to the Core Deep Dive: In-Depth Product Conversations with Salesforce PMs LinkedIn: True to the Core Deep Dive: Setup and User Access YouTube: True to the Core Deep Dive: Setup and User Access Admin Trailblazers Group Admin Trailblazers Community Group Social LeeAnne on LinkedIn LeeAnne on X Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike: Welcome to Salesforce Admins Podcast. Today, we're diving into a brand new way that Salesforce is connecting with the community called True to the Core Deep Dive. So LeeAnne Rimel, who's been on the podcast before, is going to join me and talk about this new series that gives you, the Salesforce admin, more chances to engage with product leaders, ask questions, and influence the roadmap based on your feedback. You'll have to hear how the first episode went. I'll have the link in the show notes. We're going to hear a little bit about what's coming next, but more importantly, how you can shape future topics. So if you're as excited as I am, keep walking or riding the train or listening, and let's get LeeAnne on the podcast. So LeeAnne, welcome back to the podcast. LeeAnne Rimel: Hi, Mike. Thanks for having me. Mike: Yeah, it's been exciting. And last I checked, there was live, there some event that just melted my social feeds about True to the Core, so we have to start there. Tell me what's going on. LeeAnne Rimel: Well, we love True to the Core and we love True to the Core so much that we are bringing it to you virtually throughout the year. So if you're not familiar with True to the Core, if you haven't attended True to the Core in the past, it's a program with Salesforce that typically is a keynote setting at TrailblazerDX and at Dreamforce where all of our senior product leadership, senior Salesforce executives get on stage and they talk about Salesforce and the future of Salesforce and they answer questions from the audience. And I think, I should know this, I can't remember exactly when it started, but it's more than 10 years old. So it's a little bit of a fan favorite if you've been in the Salesforce ecosystem for a while because it's such a great opportunity to get transparency into roadmap, to ask very direct questions about things that impact you as a Salesforce ...
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    17 m
  • Agentforce Adoption Framework Helps Admins Navigate AI Understanding
    Aug 21 2025
    Today on the Salesforce Admins Podcast, we talk to Kate Lessard, Lead Admin Evangelist at Salesforce. Join us as we chat about the new Agentforce Adoption Framework and her new YouTube series, “Kate Clicks Through It”. You should subscribe for the full episode, but here are a few takeaways from our conversation with Kate Lessard. A flexible, nonlinear learning journey for admins It’s been a while since we’ve had Kate on the pod, but she’s been cooking up something cool, and I wanted to sit down with her to hear all about it. It’s called the Agentforce Adoption Framework, and it’s your guide for bringing the power of AI into your organization. Kate and the Evangelist team identified a gap: admins needed a structured path to get up to speed with everything Agentforce has to offer. The framework breaks this down into five areas of focus: Explore what’s possible Get curious Try it out Make it work Use it often You can check out Kate’s post on the Admin Blog for more details, but the goal is to help you set goals for your organization and get ready for what’s coming next with AI. Hands-on learning through “Kate Clicks Through It” Kate’s also started a new YouTube series, “Kate Clicks Through It,” where she walks you through Salesforce processes step by step, with demos so you can click along and try them yourself. “I personally am someone who learns best by doing,” Kate says, “I need to get hands-on, I need to do something. In many cases, I need to do it over and over again.” The videos are around 10 minutes long, giving you quick tutorials on subjects like how to build an Agentforce data library, or how to use Org Check as an alternative to Optimizer. A framework for learning just about anything The Agentforce Adoption Framework was developed through tons of research and feedback from admins, Salesforce MVPs, and folks on the product team. We think it’s pretty spiffy—so keep an eye out for more adoption-focused content at Dreamforce or even an event near you. As Kate points out, while Agentforce might be the shiny new toy, the adoption framework can be adapted to just about anything you want to implement. She uses the example of Data Cloud to highlight how important it is to have that fundamental level of adoption for both your users and your external customers. There are so many more great insights from Kate about how to level up your understanding of Agentforce, so be sure to check out the full episode. And don’t forget to subscribe to the Salesforce Admins Podcast so you can catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Admin Blog: Your 5-Step Guide to Successful Agentforce Adoption YouTube Series: Kate Clicks Through It Admin Trailblazers Group Admin Trailblazers Community Group Social Kate on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full Transcript Mike: Welcome to the Salesforce Admin's podcast. This week, admin evangelist Kate Lessard joins us to dive into the Agentforce adoption journey. From building a foundation AI to launching the new Kate Clicks Through It YouTube series, Kate walks us through how admins can thoughtfully and confidently bring AI into their organizations. We also chat about how feedback shaped the adoption framework and, sneak peek, what you might see at Dreamforce. So if you've been wondering where to start or where you are on your AI journey, this episode's for you. Let's get Kate on the podcast. So Kate, welcome back to the podcast. Kate Lessard: Thanks. It's been a while. Mike: Yeah. January. Was it when we did the kickoff? That was the last time. Kate Lessard: Maybe. Or maybe did we do a TDX, prep for TDX call maybe? Mike: We might've. Other podcasters would remember their episodes, but me, just crank them out. Kate Lessard: Yeah, you're a little busy. Mike: It's okay. So you've been busy as well. Let's talk about Agentforce stuff and YouTube stuff and everything you've been working on. Kate Lessard: Yeah, absolutely. It has definitely been a busy year. It's been flying by. And some really exciting stuff that we've been working on for admins this year. Mike: First up being Agentforce stuff, because Agentforce. I know there's not too much Agentforce out there. People say that, there's not. When we're recording this ChatGPT is coming out with a new model. This is our new norm. It's like when the iPhone drop, there's not enough iPhone information out in the world. There's always iPhone information out in the world. There's always going to be AI stuff for us to learn. Kate Lessard: Yeah, agreed. I think that that's the really cool thing about Agentforce and the job that we get to do is that we get to play with and learn the new things as they're coming out because it's so important for us to share with others and let them learn from our mistakes. So I think that that ...
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    21 m
  • What’s the Best Way to Teach AI to Salesforce Users?
    Aug 14 2025
    Today on the Salesforce Admins Podcast, we talk to Amit Malik, the Content Portfolio Lead for AI within Product Education at Salesforce. Join us as we chat about how we can teach AI effectively to admins and the easiest way to learn Agentforce. You should subscribe for the full episode, but here are a few takeaways from our conversation with Amit Malik. The shift from knowledge to value As the Content Portfolio Lead for AI in Product Education at Salesforce, Amit is the perfect person to talk to about where admins should get started with learning Agentforce. After all, his job is all about planning the courses that are offered globally about Agentforce and Data Cloud. What Amit emphasizes is that past knowledge matters less than what learners do in the next 12 months. Agentforce’s capabilities are growing with every release, so he recommends focusing on understanding the core concepts of how AI works and building from there. Malik’s agent framework for admins When you’re building with AI, the first step is aligning on why an agent is needed in the first place. From there, he recommends asking five questions to guide your process: Is an AI agent the best way to solve this problem? Would it be easier to build a flow? Just because you can solve something with Agentforce doesn’t mean you should. What agent type do you need? Salesforce has several pre-built agent templates for specific use cases, like Service Agent, Employee Agent, or Guided Shopping Agents. Consider those options before trying to build something more complicated. What topics do you want to assign to this agent? Define the set of business problems you want your agent to solve. There are standard pre-built topics like FAQ or escalation, but you can make a custom topic if needed. How will you provide data to your agent? AI is only as good as the data you provide it, so you need to make sure you have everything you need in Data Cloud and set up access with the Agentforce Data Library. What actions do you want the agent to perform? “This is where the magic happens,” Amit says. There are four types of actions: Flow, Apex, API, and Prompt Template. It’s important to understand that Agentforce is the final layer of the org, the interface. An agent is really an aggregation of the topics you build it to solve. Those topics comprise the specific actions you enable your agent to perform, and those topics, in turn, are possible based on the data you’ve integrated into Data Cloud. Adopting a learner’s mindset For Amit, the most important thing you can do if you want to learn Agentforce is to adopt a learner’s mindset. “The art of learning is to become curious,” he explains, “education is not about the instructor, it’s more about the learner.” Where many businesses go wrong is viewing AI as a solution in search of a problem. But once you start to get curious about the specifics of your business processes, you’ll start to find all sorts of new ways that AI agents can help. And building around these specific, real-world use cases is the easiest way to get started mastering Agentforce. Amit has a lot to share about learning, teaching, and working with Agentforce, so be sure to tune in for the full episode. And don’t forget to subscribe to the Salesforce Admins Podcast to catch a new episode every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Admins Podcast Episode: Architect Courses for Admins with Amit Malik Trailhead: Discover Agentforce Trailhead: Review Agentforce and Data Library Admin Trailblazers Group Admin Trailblazers Community Group Social Amit on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike Gerholdt: This week on the Salesforce Admins Podcast, we're welcoming back, Amit Malik to talk about a topic that's very top of mind for every Salesforce admin right now, which is how do we teach AI effectively? Amit's going to share with us some insights from over a decade of Salesforce instruction diving into why teaching AI is a little bit different now, and how admins can use his five question agent framework to put to better use. Now, whether you're just getting started with Agent Force or you're already experimenting with Data Cloud, this conversation's packed with practical ways to bring clarity to your learning and to your users. So with that, let's get Amit on the podcast. All right, Amit, so welcome to the podcast. Amit Malik: Thank you. Mike Gerholdt: I know a few years back you were on to talk about the architect mindset, so I'll be sure to link to that episode, but now we're talking everything Agentforce and Data Cloud and Metadata and Customer 360. But for people that haven't been around listening to the podcast for three years, and there's a few of them, could you reacquaint the audience with what you do at Salesforce and your journey to Salesforce...
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    25 m
  • AI Is Transforming Marketing From Data to Personalization
    Aug 7 2025
    Today on the Salesforce Admins Podcast, we talk to John Wall, co-host of the Marketing Over Coffee Podcast. Join us as we chat about how new generative AI tools are enabling marketers to get more personalized. You should subscribe for the full episode, but here are a few takeaways from our conversation with John Wall. Six core marketing use cases for AI Thanks to Agentforce, generative AI has moved from novelty to necessity for most organizations. It’s a key tool for strategic content creation, customer insight, and business transformation. That’s why I sat down with John Wall, co-host of the Marketing Over Coffee Podcast, with guests like Simon Sinek, Seth Godin, and Debbie Millman. John identifies six key areas where marketers can lean on AI support: Generation Summarization Extraction Rewriting Classification Question answering These tasks are helping marketers analyze massive datasets, repurpose content, and simulate customer feedback in ways that were previously unimaginable. So my question for John was: what can we, as admins, build to help them out? Better data, smarter personas Marketers use personas to help them think about the specific people in their audience that they want to reach. “Right now, that’s four people in a conference room coming up with cute nicknames like Sally Shopper or Wally the Weekend Warrior,” John says. In the future, however, AI will make it possible to decide on marketing personas based on data-driven profiling. Marketers can extract customer patterns from engagement data and train real models based on statistics, not spitballing. Even more exciting, these new persona agents are essentially customers on demand. You can ask them questions and get their feedback while you plan your next marketing campaign. Why you need a human in the loop As everyone rushes to deploy AI, John emphasizes the importance of the human in the loop. Mistakes are bound to happen, and rushed implementations can harm brand trust. You need to make sure that any solution you deploy has gone through a thorough internal vetting process before it goes live. As John says, AI advancements are probably not going to put you out of a job, but they’ll definitely make your job easier. “The big thing is you have to be curious,” he says, “go play with something and see what you can make it do and what kind of results you can get from it.” Listen to the full episode for more from John about how AI is transforming marketing. And make sure you’re subscribed to the Salesforce Admins Podcast to catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more John’s Podcast: Marketing Over Coffee Salesforce Admins Podcast Episode: 2025 Roadmap for Salesforce Admins: AI, Agentforce, and Emerging Trends Salesforce Admins Podcast Episode: How Agentforce Transforms Customer Interactions at Salesforce Salesforce Admins Podcast Episode: How Agentforce Is Changing the Career Landscape Admin Trailblazers Group Admin Trailblazers Community Group Social John on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike Gerholdt: This week on the Salesforce Admin's Podcast, we're catching up with John Wall, longtime marketer, podcaster, and co-host of Marketing Over Coffee. We're going to dive into the rise of AI in marketing from smart summarization and rewriting tools to full-blown virtual agents. We're going to unpack how marketers can stay ahead and why AI is not magic, even though it kind of feels that way, and what smart Salesforce admins should be watching for next. Plus, you'll hear why having a human in the loop is still the secret sauce to marketing. So give this episode a listen and join me in welcoming John Wall to the podcast. So, John, welcome to the podcast. John Wall: Mike, it's great to be on the mic with you again. Mike Gerholdt: I know, it's been a while. I feel the last time we recorded was in Boston, 100 years ago. John Wall: Yeah, downtown Boston. I remember we were live on Newbury Street. That was like the heart of all the action. Mike Gerholdt: Yep. We were recording the old style podcast. We had an Edison, it was putting it on a phonograph and some wax tubes. John Wall: That's right. Sitting there with my ear trumpet listening. Mike Gerholdt: Ear trumpet, I love it. For those people, like the two people in the world that don't listen to Marketing Over Coffee, can you give us a brief overview of what you do and what Marketing Over Coffee is? John Wall: Yeah, sure. So, my whole career I worked in marketing and tech, and God, going on what, 16, 17 years ago when podcasting was just done with steam engine and hammers and nails. We created Marketing Over Coffee, with my co-host Christopher Penn. And we've had this ongoing dialogue of just every week, 25 to 30 minutes talking about what's going on in marketing and tech. And just ...
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    29 m
  • Breaking Into Tech With a Nontraditional Background
    Jul 31 2025
    Today on the Salesforce Admins Podcast, we talk to Derika West, IT Application Support Analyst II at KinderCare Learning Companies. Join us as we chat about how she got started in her tech career and how she started her Salesforce journey. You should subscribe for the full episode, but here are a few takeaways from our conversation with Derika West. Getting started in a tech career Derika started her career in the U.S. Army as a Carpentry and Masonry Specialist. From there, she bounced around between service industry jobs while she tried to figure out what was next. “There’s no way I could get into tech,” she told herself, “that’s way too smart for me.” However, when Derika moved to the West Coast, her friends believed in her. She applied for a position as a QA Test Technician, and spent a lot of time figuring out how to pitch her skills in a way that would make sense for the role. And that position gave her a foothold into an entirely new career. Getting hands-on with Salesforce In her current role, Derika is the SME for her organization’s transition from Classic to Lightning. It’s an org with over 40,000 users, so change comes slowly. She found herself in more and more conversations with end users about their pain points using their Salesforce deployment, and started looking for solutions. One thing that has been very helpful for Derika is to reach out to the people at her organization who are more experienced with the Salesforce platform. Even learning the basics of what they do and how they got to where they are today was very helpful in making the decisions that would shape her career. Why you should go to a Salesforce Admin Meetup Derika resolved to go to the next Portland Salesforce Admin Meetup, where she happened to meet Admin Evangelist superstar Kate Lessard. “I told everyone in the room that I’m new and I know nothing about what I’m doing,” Derika says, “and everyone was so welcoming and so helpful.” Kate connected Derika with Supermums, an organization that provides training and volunteer opportunities to help people get started with a career in Salesforce. She’s about to take her certification exam, and let’s all send her good vibes and good luck. Make sure to listen to the full episode for more from Derika, and don’t forget to subscribe to the Salesforce Admins Podcast so you can catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Supermums Learn more Salesforce Admins Podcast Episode: Admin Trailblazers Group Admin Trailblazers Community Group Social Derika on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Love our podcasts? Subscribe today or review us on iTunes! Full show transcript Josh Birk: Hello, everybody. Welcome to The Salesforce Admins Podcast. I am your guest host, Josh Birk, and today I'm delighted to bring Derika West onto the show, to talk about her journey into Salesforce, into the world of tech. And where she is on that journey, where she's looking for to go. Welcome to the show, Derika. All right, welcome everybody to the show. Today we are going to welcome Derika West to talk about her journey into Salesforce, where she is with it right now, and we're her future looks. And Derika, in looking at your CV, it pretty much starts with your military experience. What was it like being in the Army? Derika West: Yeah. The Army was a wonderful thing for development for myself. I've always been a self-starter, I would say. And someone who thinks outside the box. And I just didn't know where that would fit for me in terms of which direction of a career I wanted to take. I initially started in college, and then I met somebody in my math class in college who was actively in... I think it was the reserves at the time, and I think she's full-time active duty now. But we just started talking about options of careers. And I'm always asking questions, as you'll find out. I just asked her, what is it like being a female in the military? And she just said, "There's so many things that you can do as a female that you aren't really told growing up, and even high school." For me, I never considered the military as an option for me. And then, I just learned that there's so many different routes you can take. It's a way to build yourself up and get some self-confidence, really, as a female. And so, I ended up speaking to a recruiter, got involved, and then I joined the Army. And did battle buddy things with her and talked to her throughout my journey. It was really great. Yeah, I had a good time in the military. Josh Birk: So two follow-up questions to that. First, was there something about the Army role that you were looking at that you were... Going back to your point, I didn't know. I didn't think about me being as an engineer because I haven't seen a lot of women in tech, women in engineering, stuff like that. Was there something about the role that ...
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    26 m
  • Cleaning Data for AI Starts With Context, Not Perfection
    Jul 24 2025
    Today on the Salesforce Admins Podcast, we talk to Chris Emmett, Salesforce Solution Architect at Capgemini. Join us as we chat about how to clean up your data to prepare your org for Agentforce, and why data without context is useless. You should subscribe for the full episode, but here are a few takeaways from our conversation with Chris Emmett. AI requires clean data I caught up with Chris hot on the heels of his TDX London session, “Prep Like a Pro: Clean Data and Metadata for Agentforce.” He’s an experienced Salesforce consultant who has helped countless organizations of all sizes reboot their business processes. As Chris explains, unless you have a company of five people that started last week, your org probably needs some data cleanup. And if you want to get started with Agentforce, you need to do the work to make sure the agents you build can understand your data and use it to generate actionable insights. After all, if you can’t derive useful information from your data, then it’s useless. Why cleaning data can feel like boiling the ocean When I worked in sales, we used a CRM that was so complicated that only one guy at our company knew how to use it. Talk about a bottleneck! The truth is, if your business has been around for a little while, you’ve probably inherited all sorts of legacy data. Maybe it’s some random field created by that one guy in the 90s who didn’t document anything, or a legacy system like SAP or MSX that is essential to your day-to-day operations. Chris has seen it all, and it can often feel like cleaning up all that data is akin to boiling the ocean. It’s a monumental task with no end in sight, let alone getting the organizational buy-in to do it in the first place. A practical way to start cleaning your data Chris recommends focusing your data cleanup strategy on the functionality you want to build in Agentforce. For example, if you want an agent to email a customer when their opportunity is five days from the close date and still unsigned, what data do you actually need? You don't need the 300 fields that might be on the opportunity page, or the 300 fields in that account. You might need the opportunity's name, the stage of the opportunity, the close date, the account, and maybe the primary contact of that account. That’s five pieces of information. Suddenly, you don’t need to boil the entire ocean—you just need to boil a cup of water. So start small, focus on the functionality your data cleanup project will deliver, and get the ball rolling. Trust that the things you build with Agentforce will speak for themselves, and you’ll be able to generate momentum to clean up your data project by project. Make sure to listen to our full conversation with Chris to learn more about how to clean up your data and provide context for AI agents. And don’t forget to subscribe to the Salesforce Admins Podcast so you never miss an episode. Podcast swag Salesforce Admins on the Trailhead Store Learn more Automate with Agentforce Episode: Using AI To Maximize Sales | Automate with Agentforce Salesforce Admins Podcast Episode: How Should I Clean Metadata for Salesforce AI Agents? Admin Trailblazers Group Admin Trailblazers Community Group Social Chris on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike: This week on the Salesforce Admins Podcast, we're joined by Chris Emmett, consultant, data enthusiast and Salesforce evangelist accidentally. Well, Chris is passionate about data, and he takes us on a journey from legacy systems and those DOS screens to databases and AI-powered actions, all while sharing practical advice on how to clean up your data without making it feel like you're boiling the ocean. So if you ever wondered how to prepare your org for Agentforce or why data without context is basically useless, this one is for you. So listen in, share it with somebody who maybe is swimming in a sea of records. So let's have Chris swim his life raft over and let's get him on the podcast. So Chris, welcome to the podcast. Chris Emmett: Thanks for having me. Mike: Yeah. Well, it's good to be here. I got a note from Jennifer Lee. She saw the session that you and Jonathan did at TDX London about cleaning data and cleaning metadata, and last week, we talked with Jonathan about cleaning metadata, so this week, of course, we're going to clean our data because who doesn't have clean data? But let's start off first with a little bit about you, Chris. How did you get into Salesforce and why are you so passionate about clean data? Chris Emmett: Yeah. Before I start that, you said who doesn't have clean data? It really should be the other way around. Mike: I know. It was a rhetorical question to get people to listen and be like, oh, but there could be that one person that tunes into the podcast, like I don't need to listen to this. My data is sparkling. Chris Emmett: You ...
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