The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.

Takeaways

• Pattern interruption and emotional activation drive engagement
• Businesses can benefit from low-lift, low-pressure content creation

Chapters

• 00:00 Introduction to the Only Parks Trend
• 05:31 The Psychological Impact of the Trend
• 12:20 Applying the Trend to Business Marketing
• 19:54 Commitment to the Trend

I've got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she's here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar!

We all struggle to take time off from the work we do, so listen in as Brit explains how to take time off successfully.

In this podcast episode, we discuss:

• How your decisions give others permission to follow your example
• The option to rely on an assistant or not
• Scheduling, automating and using pre-recorded material
• How to schedule your social media
• Brit's content management strategy
• How knowing your marketing personality assists scheduling
• The importance of being transparent with clients
• The results of taking time off

About Brit Kolo:

Brit Kolo is the creator of the Marketing Personalities Framework. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs personality type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and get that business of yours without feeling fake and sales-y at MarketingPersonalities.com.

Things Mentioned In This Episode:

http://www.marketingpersonalities.com/

https://www.planoly.com/

https://www.instagram.com/britkolodorman/

Links to resources

https://onlinedrea.com/

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This episode is brought to you by the Savvy Social School.

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!

In this podcast episode, I share:

• Pros of having multiple Instagram accounts
• Cons of managing multiple Instagram accounts
• Scenarios of why you might consider multiple business Instagram accounts

Memorable Quotes:

• "By separating those Instagram accounts, you can really cater content to those specific people."
• "When you're looking at the cons of having multiple Instagram accounts, you're looking at DOUBLE the content."
• "Keep that one personal brand and give yourself the space to explore other things under that personal brand."

Links Mentioned:

Savvy Social School

OnlineDrea YouTube Channel

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever.

We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices.

How do we rise above the noise instead of getting stuck in the middle of it all?

Let's talk about it in this episode.

We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing.

I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives.

With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas.

In this episode of the podcast, I talk about:

• The era of information overload
• The shift from conversational to "shouting" marketing tactics
• The need for humanity-centered marketing approaches
• The concept of "casually curated content"
• Human storytelling as a brand representation tool
• My plans for fostering open, vulnerable communication

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2

If you're only posting your podcast once and moving on, you're missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way.

I'm joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you're podcasting to grow your business, share your expertise, or build authority, this episode will show you how to make your podcast work harder for you.

In this episode of the podcast, we talk about:

• The step-by-step process for repurposing podcast content
• How to use AI to automate repurposing & save time
• The best SEO & social media strategies for podcast visibility
• Why batch recording helps avoid burnout & improve consistency

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Hi! I'm Anisha Patel 👋 - a paediatric pharmacist turned podcaster and digital creator who's passionate about showcasing the limitless possibilities within healthcare careers. Through my podcast "The Pharmacist Diaries" (172+ episodes strong! 🎙️), I share stories of innovative pharmacists worldwide while building a community that breaks free from traditional career moulds. After 14 years in clinical practice, including stints as the Abu Dhabi Grand Prix pharmacist and working in emergency services in the UAE, I've embraced entrepreneurship to help other professionals and entrepreneurs find their voice through podcasting. When I'm not recording episodes or coaching aspiring podcasters, you'll find me planning global adventures with my family or sharing insights about designing a life of impact and freedom. ✨

Website: https://www.pharmacistdiaries.com/
LinkedIn: https://www.linkedin.com/in/anisha-patel-%F0%9F%8E%99%EF%B8%8F-a95b9562
YouTube: https://www.youtube.com/@pharmacistdiaries

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/347

Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue.

If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more!

In this podcast episode, I share:

• 3 common mistakes to avoid when creating a social media sales funnel
• 3 areas to prepare for your social media sales funnel: audience, offer, next step
• 4 phases of a solid sales funnel: attract, build, convert, advocate
• Details about my Social Media Sales Funnel Masterclass

Memorable Quotes:

• "A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand."
• "You need to get more people involved in what you're doing so you can increase the number of people ready to buy from you..."
• "Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you're treating those people right!"

Links Mentioned:

Free course: https://onlinedrea.com/free

Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Bumble. Hinge. Tinder. How many singles do you know who've been stuck on these so-called "fast dating" apps (for years!)? What if I told you there's an easier way to find love?

Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham's built an entire business recruiting dates for them. And in this episode, you'll discover how this real life love scout is leveraging social media to grow it.

In this episode of the podcast, we talk about:

• Isabella's secret to helping people fall in love with their special someone (& themselves!)
• The conversation with the universe that shifted her career trajectory from blogger to matchmaker
• Two mistakes she's seen coaches make on Instagram
• Need to find your social media aesthetic? Try her tips & tricks
• Which tools Isabella uses to plan & edit her posts
• #1 Instagram metric she tracks
• 2 types of posts performing REALLY well for her right now
• The dating HORROR story you (& Isabella!) will never forget
• Her 2 biggest growth drivers (besides Instagram)

…and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Isabella is a straight-shooting optimist who is here to bring fun and authenticity to your dating life. Isabella has impacted an audience on a global scale through her relationship writing and molding her psychological expertise into actionable dating guidance. Having completed her MA while traveling the world, she is a natural researcher, risk-taker and problem solver.

She combines these skills with her creativity and intuition to help clients find genuine people they can be themselves around. Isabella doesn't just want to help you fall in love, she also wants you to fall in love with yourself.

Website: http://issyliving.co/
Instagram: https://www.instagram.com/issyliving/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/206

Lights! Cameras! Action! Ready for your brand photoshoot?

If you're like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That's ok! Because you want to show up in photos the same way you do IRL. In fact, it's one of the biggest compliments I get from clients.

Want more tips? Then listen up for Shannon Claire's pro list of do's & don'ts now.

In this episode of the podcast, we talk about:

• What brand photography is(& how it can make prospects want to know more about your business)
• Shannon's pro tips for getting comfortable (& CONFIDENT) in front of the camera
• ALL the channels to leverage your brand photos on
• The quickest way to break your audience's trust
• Surprising, yet practical advice for how to choose your photoshoot outfits
• Why I'll NEVER wear heels again!
• How to find (& hire) the right photographer to capture your brand
• #1 MISTAKE that costs business owners thousands
• 7 questions to ask when vetting a brand photographer
• THIS is a red flag when hiring one
• Which type of lighting & angle is PERFECT for erasing wrinkles!
• The video trick for getting great photos for your social media accounts
• How she capitalizes on moments of inspiration (even if she can't post right away)

…and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Shannon Claire wants to live in a world where women don't feel shame for wanting more!

As a multi-passionate entrepreneur, she is a sought-after international brand photographer for million dollar brands, a mentor, and coach for women entrepreneurs who are in transition to their next level of success.

She is a mom to 4, fiance to 1, beach lover, conversation starter, and eternal optimist!

Website: www.theshannonclaire.com
Instagram: http://instagram.com/theshannonclaire

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/205