Unlock the secrets of scaling your business through the power of authorship! Join us as we sit down with Richard Marks, the dynamic founder of RDM Management Group, to uncover the transformative potential of writing a book for business growth.

We also dive deep with Mary and Laura as they share their personal journeys and the hurdles they faced in their quest to become authors. As a bonus, Richard provides invaluable insights on the benefits of joining business chambers and the critical role of committee involvement in building lasting relationships and expanding your network.

Discover how Richard's empathetic leadership style led him to pen the influential book "Expect Great Things to Happen: Five Core Principles of Highly Effective Business Professionals." His book has not only reshaped corporate teams but has also proven instrumental in his business success. Richard reveals the profound impact that writing a book can have on your leadership abilities and business development, offering practical advice for overcoming doubts and staying focused on your writing goals.

From overcoming self-doubt to celebrating the triumph of publication, this episode is packed with actionable tips and motivational stories. Listen to Richard's latest business venture, learn about the resilience needed in the face of failure, and enjoy a fun, light-hearted "this or that" game that offers a peek into his personality. Whether you're an aspiring author or a seasoned business professional, this episode is filled with insights and inspiration to help you scale up your business. Don't forget to connect with Richard on LinkedIn and subscribe for more enriching content.

Connect with Richard Marks
LinkedIn - https://www.linkedin.com/in/rdmmanagementgroup/
Book - https://www.amazon.com/Expect-Great-Things-Happen-Professionals-ebook/dp/B09ZC3QNLP

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Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
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Can a story truly transform your business?

Discover the answer as we, Mary Fain Brandt and Laura Bashore, take you on an enlightening journey into the world of storytelling in marketing.

In this episode of Scale Up Strategies, we reveal the psychological magic behind storytelling—how neural coupling and dopamine release can make your message unforgettable.

Listen as we highlight a LinkedIn post that skyrocketed engagement and opened new doors, demonstrating the power of authentic narratives to connect on a deeper level and drive meaningful results.

But that's not all. We also examine how storytelling can reshape entire industries and societal attitudes.

By reflecting on a groundbreaking campaign that celebrated diverse body sizes and skin conditions, we underline the importance of aligning your brand message with your core values.

Plus, get a sneak peek of our next episode with the insightful Richard Marks, who will share how storytelling in his book has amplified his business and created new revenue streams.

Join us for a conversation that celebrates good coffee, great conversations, and even greater success. Cheers!

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TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

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Ready to transform your online presence into a magnet for potential clients and business opportunities?

Tune into this episode of Scale Up Strategies. We share actionable tips to optimize your branding across multiple platforms and maintain a consistent professional image that resonates with your target audience. We've packed in some invaluable tips on our favorite platform, LinkedIn!

Beyond LinkedIn, we delve into the essentials of a personal website, including why it needs to be mobile-friendly and regularly updated to uphold your credibility.

We also discuss the critical steps to securing the right domain name and social media handles early on.

Discover the latest on SEO advancements influenced by AI and how tools like Canva can help you create branded templates for a cohesive online presence.

For inspiration, we spotlight industry leaders like Gary Vaynerchuk, who exemplify effective brand consistency. Don’t miss this episode packed with insights to elevate your online presence and attract the right opportunities.

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

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What if your personal brand could be the key to unlocking long-term business growth and unwavering customer loyalty? Join us in this enlightening episode of Scale Up Strategies, where we dissect the essence of personal branding and its distinct difference from marketing. Learn how iconic brands like Apple have harnessed brand consistency to foster unbreakable customer allegiance. We’ll take you through the fundamentals of personal branding, unveiling its role as the "why" behind your professional endeavors, and demonstrate how it sustains your identity through all career transitions and business pivots.

Discover the tactics to make your personal brand both approachable and engaging. We'll spotlight Amy Porterfield’s relatable online persona to illustrate how one-on-one engagement can fortify your brand’s authenticity. We emphasize the necessity of clear brand values, sharing insights from Patagonia's commitment to environmental sustainability. Reflecting on our own brand values and mission statements, we'll guide you on staying true to yourself while advancing professionally. Wrap up the episode with actionable tips for crafting a compelling personal brand statement that resonates with your audience and encapsulates your unique identity.

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

Do you ever feel like a fraud, constantly worried that your success is undeserved? Welcome to the club of high achievers grappling with imposter syndrome! In this empowering episode, we unravel the psychological effects of feeling like an impostor, from self-doubt to the paralyzing fear of being exposed. Through heartfelt personal stories, even the most credentialed professionals reveal their own battles with inadequacy. We explore actionable strategies to confront and reframe these feelings, urging you to recognize their commonality and start changing the narrative in your head.

Marketing your business and setting your worth in the marketplace can be stifled by imposter syndrome, but it doesn't have to be. We delve into the pressure of needing visual proof and how it affects pricing strategies, asserting the importance of setting a solid price to affirm your value. By confiding in trusted colleagues and maintaining a success journal, shifting your focus from what you haven’t done to what you’ve accomplished becomes easier. Most importantly, we highlight the necessity of taking action, despite imperfections, to break free from the paralysis of self-doubt. Tune in for a transformative conversation that will bolster your confidence and help you reclaim your professional journey.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
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Can mastering your follow-up game after a networking event unlock doors to business success? This week on Scale Up Strategies, we tackle the crucial art of effective follow-up communications.

Mary shares her secret weapon—AI-generated email templates—for crafting personalized and timely messages, while Laura emphasizes the importance of scheduling dedicated follow-up time right after an event.

We'll guide you on how to avoid the common mistake of spamming new contacts and the necessity of obtaining permission before adding anyone to your email lists.

Learn from our recent experiences where diligent follow-ups transitioned casual conversations into valuable opportunities, proving that the real work begins after the initial handshake.

But that's not all. Consistent networking is the lifeblood of business growth, and we're revealing how you can make it a strategic part of your plan.

From integrating a CRM system to keep your connections organized to the benefits of staying engaged on social media, we cover it all.

We suggest attending a minimum of four networking events per month and getting involved in chamber committees to boost your recognition.

Building trust takes time, and we're here to show you how the 3C method—Connect, Cultivate, Convert—can help turn those connections into lasting business relationships.

Grab your favorite cup of coffee and prepare for actionable tips that can elevate your networking game to new heights!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

Ever left a networking event and wondered, "What happened? Why did I attend?" You're not alone. Join us for an enlightening episode of Scale Up Strategies where Mary Fain Brandt and Laura Bashore, unpack the transformative power of strategic networking. It all starts with preparation!

We'll reveal how I went from a timid networker to owning a successful networking franchise in San Diego, and how Mary navigated a city move using LinkedIn to forge meaningful in-person connections.

We all make mistakes when we first start networking, but the key is learning and evolving from them. In this episode, we discuss the importance of aligning your networking activities with your personal and professional values. Instead of spreading yourself too thin, find events where successful individuals in your field are gathering. We also stress the value of having a networking buddy to boost your confidence and the critical need to choose the right groups, such as chambers of commerce, that fit your business goals. Through our own experiences and lessons learned, we'll guide you towards more effective and meaningful networking.

Wrapping up the first part of our networking series, we tackle:

1. The strategic benefits of referral networking groups
2. The importance of setting specific objectives for every event you attend
3. Why having both physical and digital business cards can make all the difference in follow-up success

If you've ever questioned the true value of networking or struggled to make it work for you, this episode promises actionable insights and real-life stories to inspire your journey.

Stay tuned for next week's episode, where we'll dive into the execution and planning of your networking strategy.

Don’t forget to rate, review, and subscribe to our podcast. Here's to good coffee, great conversations, and even greater success! Cheers!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

Ever feel like you're stuck in the endless cycle of daily tasks, making no real progress on your bigger business goals? It's time to break free! Discover the game-changing habit of CEO Days as Mary and Laura share their strategies for setting aside dedicated time to work on your business, not just in it. They reveal how this special practice can revolutionize your approach to strategic planning, help you stay ahead of your goals, and ultimately boost your growth and profitability.

Tune in to learn how to set up your CEO Days effectively, from scheduling them consistently to minimizing distractions and focusing on high-impact activities. We offer practical tips on writing down specific objectives, choosing the right day of the week, and aligning your actions with your goals. Hear Mary and Laura's personal practices and insights on how CEO Days can alleviate stress and keep you ahead of the curve in your strategic initiatives. Don't miss these invaluable insights that can transform the way you run your business!

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program