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Scale Up Your Sales and Marketing

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  • Resumen

  • Welcome to Scale Up Your Sales and Marketing – the go-to podcast for small business owners and leaders looking to take charge of their growth journey. Leisa from Find me the Leads and Vic from Touchpoints Business Marketing are here to guide you through the dynamic world of sales and marketing. Each episode is packed with actionable hints and tips tailored for small businesses. Leisa and Vic will empower you with the sales and marketing strategies and insights needed to scale up your business with confidence.
    Scale Up Your Sales and Marketing
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Episodios
  • Ep 21: Know Your Worth - Avoid Underselling Yourself or Your Services

    Ep 21: Know Your Worth - Avoid Underselling Yourself or Your Services
    Jul 4 2024

    In this episode, Leisa & Vic discuss the importance of valuing your time and expertise, pre-qualifying clients, and setting clear pricing structures to grow a business.

    Leisa & Vic emphasise the need to approach pricing with caution, communicate effectively, and consider the lifetime value of clients.

    They also discuss the significance of a clear pricing strategy and communication when increasing prices.

    Leisa & Vic wrap up the episode by encouraging listeners to recognise and promote their favourite independent brands to mark #independenceday

    –––––––– Connect with your Hosts:

    ⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠

    ⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠

    –––––––– Follow the show:

    ⁠⁠⁠⁠On Instagram⁠⁠⁠⁠

    ––––––––

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    21 m
  • Ep 20: Mastering Seasonal Swings - Understanding the rhythm of your Business

    Ep 20: Mastering Seasonal Swings - Understanding the rhythm of your Business
    Jun 20 2024

    In small businesses, understanding seasonality and managing cash flow are crucial for success.

    In this episode, Leisa & Vic discuss the importance of anticipating seasonal changes, adjusting business strategies, and pre-planning for unexpected fluctuations.

    Leisa & Vic also emphasise the need for proactive planning, self-care, and upskilling to maintain a purposeful workload during quiet periods.

    Creating content during downtimes and factoring in monthly expenses are also highlighted by Leisa & Vic as key strategies for managing cash flow and maintaining a successful business.

    –––––––– Connect with your Hosts:

    ⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠

    ⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠

    –––––––– Follow the show:

    ⁠⁠⁠⁠On Instagram⁠⁠⁠⁠

    ––––––––

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    18 m
  • Ep 19: Become the Go-To Expert - Make more Customers come to Your Business FIRST

    Ep 19: Become the Go-To Expert - Make more Customers come to Your Business FIRST
    Jun 6 2024

    Establishing yourself as an expert in your field is crucial for attracting clients and growing your business.

    In this episode, Leisa & Vic delve into the steps small business owners can take to become the go-to expert in their industry.

    These steps include:

    ➡️The significance of understanding your target audience and tailoring messaging to resonate with them

    ➡️How to effectively communicate changes in business and branding

    ➡️How to use tools like Answer the Public and Perplexity.ai to generate content ideas and rephrase existing content

    ➡️The importance of being transparent and proactive in communicating changes to avoid confusion. –––––––– Connect with your Hosts:

    ⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠

    ⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠

    –––––––– Follow the show:

    ⁠⁠⁠⁠On Instagram⁠⁠⁠⁠

    ––––––––

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    21 m
Marketing Economía
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