In this episode of "Simply Business," we sit down with Scott Massey, co-founder and CEO of Anu, a trailblazing company at the forefront of controlled environment agriculture. Scott shares the inspiring story behind Anu's mission to democratize agricultural technology, making it simple and accessible for everyone to grow fresh produce right in their homes or communities.

Throughout the discussion, Scott delves into the complexities and innovations of vertical farming and hydroponics. He explains how Anu's technologies are not just about food production but about creating sustainable, self-sufficient systems that empower individuals and enhance community resilience against environmental and economic challenges.

Listeners will gain insight into Scott's entrepreneurial journey—from his academic days at Purdue University to turning a passion for efficient agricultural solutions into a thriving business. He opens up about the challenges and triumphs he has faced, the importance of community support, and the critical role of perseverance and adaptability in the startup world.

This episode is a must-listen for anyone interested in the future of food, sustainability, or looking for motivation and tips on navigating the complexities of starting and growing a business. Join us on "Simply Business" to explore how innovative minds like Scott are redefining the boundaries of agriculture and entrepreneurship.