• Secret Ingredients with Johnny Cupcakes

  • Oct 3 2024
  • Duración: 49 m
  • Podcast

Secret Ingredients with Johnny Cupcakes

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  • Resumen

  • Why do thousands of people have Johnny Cupcakes' logos tattooed on their bodies? And why have thousands of people camped out for Johnny's special edition T-shirts?

    In this conversation, you’ll learn about the secret ingredients to Johnny Cupcakes’ success: surprise and delight. You'll hear how he’s been able to stretch a traditional marketing budget using these key ingredients and SO MUCH MORE, including:

    • How Johnny’s printing internship helped inform his brand today
    • Johnny's entrepreneurial evolution, including where the name ‘Johnny Cupcakes’ originates
    • Actionable steps for flexible and long lasting logo design
    • A sales strategy that really works: the art of the pre-sale
    • Demystifying working with others: licensing, partnering and parody
    • How to price products to reflect invisible value
    • And remembering that being kind is free

    This conversation is so rich and has a ton of actionable items for starting and growing a brand.

    Entrepreneurs, marketers, brand owners, printers and designers… this episode is for ALL of you!



    I'm all about interesting projects with interesting people!
    Let's Connect on the web or via Instagram. :)
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