Modern day business gurus love to talk about how you need to be very clear on your niche. The biggest and best businesses though don't achieve huge success by focusing on that single niche opportunity. In this episode of the SEIZE YOUR ADVANTAGE podcast we discuss this topic, and we share an approach which is proven to deliver far bigger results than creating a niche. 

Many successful businesses operate in crowded markets or business segments. Competition can make us raise our game, get better and challenge us to reinvent and refine what needs to be adapted. Sometimes though businesses can drown in a profusion of competitors. One of the most fundamental ways to deal with this situation is to develop strategies and tactics to allow your business, products and services to stand out from the crowd. That's what Episode 5 of the Seize Your Advantage looks at. We use a very personal example from the career of host Steven Reece, whereby he explains his use of bright yellow paper to open up some of the biggest opportunities of his career.

Business start ups get a lot of press. They normally start in a frenzy of enthusiasm, investment and drive before becoming (in the vast majority of cases)  a slow grinding slog. We have consulted with and helped hundreds of start ups, and observed the ones that make it and the ones that don't. There are some recurring factors for sure, and in Episode 4 of the Seize Your Advantage podcast we run through 5 key success factors for start up businesses. This is not though an academic analysis, this is based on reality and observing real people going through what can be both a thoroughly gruelling and also highly fulfilling process. 

Developing and selling a grand vision can be a very effective way to raise your company and product offering above the cut and thrust of very day business. Making what you do about something bigger than just buy this product because it works is a proven method to drive rapid business growth and to set your output above and away from the rest of the crowd. In Episode 3 of the Seize Your Advantage podcast we discuss this in depth.

Every business should already be focused on their customers. if they are not focused on their customers then they are unlikely to succeed for long and probably need to review their business strategy. The harsh reality though is that so many businesses put way too much focus on one type of customer and nowhere near enough on another. One is highly profitable, proven to buy into the products/services of the company and very likely to recommend to others. Another is untested and generally not that profitable. In Episode 2 of the SEIZE YOUR ADVANTAGE podcast we take a look at this.

These days you could be forgiven for thinking that every new business is s silicon valley tech startup. But the reality of course is that most people are still running real world businesses, albeit with some iteration or involvement of tech. 

For the vast majority of businesses there is a fundamental reality we need to recognise - nothing happens until someone sells something! Or to put it another way, if business was the collected wisdom of the bible, sales would be Genesis!

In the first episode of the Seize Your Advantage podcast we talk about why and how sales kickstarts businesses from concept to reality.